Sonetto Description
Retailers must be able to communicate with customers across all touchpoints in order to increase sales, profitability, and brand penetration. Sonetto®, PXM on Microsoft Azure is a customer-centric, on-demand solution with a competitive entrance point. It centrally manages product information across all channels, regions, and segments. Global retailers can use Sonetto®, PXM to automate tasks such as data cleansing, product management, categorizing, and merchandising. The gap between customer expectations and the capabilities of retailers is growing. Customers expect transparency and a seamless customer experience. Customers expect retailers to be able to understand their lifestyles and preferences, and to speak their language. Retailers, on the other side, face challenges in adapting their product management to meet customer expectations. This is against a backdrop that has poor product quality and increased IT costs.