Sighted Description
Marshall Golub, co-founder of Sighted was looking for a product for his senior dog in late 2019. To his dismay, no relevant results were returned. He began to wonder how many people were searching for products online that had little or no information. He discovered that millions of searches go unanswered every day. This began a 2-year journey into research and the development of over 100 consumer-product-focused website properties. We discovered that page speed and content that is relevant to these consumer search queries are two key factors in determining the amount of targeted traffic that can be generated. The results have been quite impressive. Sighted's proprietary technology analyzes and filters search queries that are not being served. These searches are then monetized by us answering them with insightful articles and relevant ads on our website properties.
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