Sentient Recommender Description
It is becoming harder to identify the individual taste of the customer due to the rapid expansion of product options and increased choice options. The Sentient Recommender delved deep into the individual taste of the customer by analysing their choices and recommending products that will best suit their preferences. Recommender's insight into these personal preferences is based on a large database that includes previous choices made by many consumers. The historical sales and lending data used to make product recommendations is the basis for conventional product recommendations. "Customers who have borrowed this book have also read these titles." The Sentient Recommender does more than that, interpreting individual taste based upon a unique combination of preferences. Popularity of the products plays an important part in this process. Some choices are based more on the popularity of the products than the actual preference of the consumers.
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