
Most AI video tools hand you a black box: closed weights, a subscription, and no way to see what is happening under the hood. LTX takes the opposite approach. Built by Lightricks, LTX is an open foundation model that generates and simulates across video, audio, and the physical world, and it puts the weights, the code, and the control in your hands.
At the center of the model is LTX-2.5, a 22B-parameter dual-stream diffusion transformer that produces native 4K video at up to 50 frames per second, with audio and video generated together in a single pass rather than stitched together afterward. Artificial Analysis, an independent benchmarking group, currently ranks LTX among the top three AI video models in the world.
You choose how you want to use it. Download the open weights and run LTX-2.5 on your own hardware. License the model for on-premise deployment backed by enterprise support. Or build directly on LTX Studio, the production suite that turns the model into a full creative workflow. Companies like ElevenLabs, Asteria Film Co., Magnopus, and NVIDIA already rely on LTX for their own work.
LTX is not built for one-off social clips. It is infrastructure for teams that generate motion, audio, and physical environments as part of their own products and pipelines.
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Adobe Firefly is a versatile AI-powered creative platform designed to help users generate and edit multimedia content with ease. It allows users to create images, videos, and audio using simple text prompts within an interactive and flexible workspace. The platform features tools like generative fill, image editing, and video editing, enabling users to refine and enhance their creations. Firefly also includes quick actions such as background removal, cropping, resizing, and format conversion to streamline workflows. Users can explore an infinite canvas for creative production and experiment with various styles and outputs. The platform encourages creativity by allowing users to remix content from a shared community gallery. With its intuitive design, it reduces the need for advanced technical skills. Firefly integrates AI capabilities to speed up content creation and editing processes. It supports both beginners and professionals in producing high-quality results. Overall, Adobe Firefly provides a powerful and accessible environment for modern digital creativity.
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Capsule
Capsule enables teams to create impressive videos tailored for any audience without needing specialized skills. You can gather testimonials, make podcast snippets, record prospecting videos, and much more. Produce branded videos at a large scale while spending only a small fraction of the budget. Capsule's video tools simplify the process of crowdsourcing, editing, and distributing videos seamlessly. With Capsule, you have a global content team at your fingertips, allowing you to collect video footage from anyone, anywhere. Generate high-quality videos at low costs by utilizing branded templates and user-friendly editing tools. Automatic application of video templates ensures professional-looking results with minimal effort. You can resize videos instantly using responsive layouts, and exporting, embedding, or retrieving video content is made easy through APIs. Designed with developers in mind from the outset, Capsule equips your team with the necessary tools to create on their own terms using our video SDK. Incorporate video into your products effortlessly with Capsule's development tools, and access videos from your content library through webhooks or REST APIs. Moreover, you can generate dynamic, customizable video content on the fly, ensuring your videos are always fresh and engaging. Ultimately, Capsule is revolutionizing the way teams approach video creation, making it accessible and efficient for everyone involved.
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Endorse
Endorse is a powerful platform designed to help businesses capture video testimonials, feedback, and employee stories in a seamless, video-first environment. Users can quickly create customizable forms with a variety of response options—video, audio, or text—and instantly generate shareable links that work across all devices without requiring app downloads or logins. Whether you're in marketing, customer success, or HR, Endorse simplifies the collection of valuable, user-generated content that drives trust and conversions. The platform supports multi-language and region-specific campaigns, making it ideal for global businesses. Additionally, it offers a fully white-labeled experience to ensure consistency with your brand. From capturing customer stories for sales enablement to building your employer brand, Endorse enhances the efficiency and authenticity of your feedback collection process.
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