Rokt Description
Rok Ecommerce uses machine learning to personalize products, services, ads and experiences from the cart to the confirmation page. Machine learning technology can be used to identify the right product for every customer, increasing average order value (AOV), and eliminating distractions. Rokt uses data science to instantly identify each customer during the Transaction Moment. It then recommends the best next action based on the business objectives of the customer and their likelihood to engage.
Rokt Ads, an exclusive advertising channel that allows brands to capture the attention of prospects on the confirmation pages of premium online stores, is a powerful tool for brands.
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