
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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Switcher Studio allows you to capture video from multiple angles and edit it in real-time. This will allow you to connect with your community in a more engaging way. You can stream it live or save it for later. Your audience will be attracted to you with relevant content. Make it look great. There's no need to purchase, lug or learn largeequipment. Switcher is compatible with iPads and iPhones. Switcher is so intuitive that anyone can create amazing video with it. You don't need to hire outside videographers or producers. It takes an hour to edit every minute of edited video. Every minute of live-editing takes, well, one second. You can share every moment, live or recorded, external or internal, with video -- no matter what it holds.
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ProPresenter
Our intuitive suite of powerful presentation software is ideal for churches, concerts, trade shows, corporate events, fixed installations, sporting events, and many other venues. Our products are built for the most difficult live event productions. We have designed our software with this in mind. It is easy to use and stable for staff and volunteers without sacrificing advanced features. We want you to feel confident in your purchase. Each of our software products comes with a fully functional trial and free tutorials. What are you waiting for? ProPresenter is a presentation and production tool for live events that can be used on both Mac and Windows platforms. It seamlessly displays lyrics, slides, media, making it easy to create high-quality live productions. It is an indispensable tool for worship gatherings and studio broadcasts.
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EasyWorship
Running a worship service involves a lot of moving parts, and EasyWorship brings them together. Available for both Mac and Windows, it lets churches present song lyrics, Bible passages, sermon points, announcements, and video all from a single schedule. Volunteers can learn it in minutes, while experienced operators get the depth they need to run larger productions.
The software includes a searchable Scripture database with multiple translations, direct SongSelect and CCLI importing, editable themes, and support for multiple displays including a dedicated stage view. For churches that stream, EasyWorship connects to tools like NDI, OBS, and vMix so the online feed looks just as sharp as the room. There is also a free companion app for iOS and Android that turns a phone or tablet into a service remote.
Churches around the world use EasyWorship because it is dependable and genuinely simple to operate. Every subscription comes with regular updates and unlimited free support, and a free trial is available so you can try it before committing.
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