Relative Insight Description

Our platform for comparative text analysis, rooted in a commitment to online child safety, helps unlock significant business insights from your existing text data. Relative Insight’s innovative technology empowers marketing professionals and brand experts to enhance the value derived from their text resources. By employing a comparative methodology, we facilitate the rapid generation of in-depth audience insights at scale, enriching your qualitative analysis with a level of sophistication and rigor. With these unique marketing insights, brands have the potential to refine their communications, optimize brand positioning, and create more impactful campaigns. Our platform streamlines the process of interpreting and leveraging unstructured data, significantly cutting down your analysis time. Additionally, this methodology is applicable to a variety of primary research formats, including interviews, focus groups, and videos, revealing the wealth of data you may not even realize you have. Relative Insight also allows for direct comparisons of your brand messaging with that of your competitors, ensuring you remain competitive in your market. By exploring these insights, brands can better connect with their audiences and drive engagement.

Integrations

No Integrations at this time

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Company Details

Company:
Relative Insight
Headquarters:
United Kingdom
Website:
relativeinsight.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Live Rep (24/7)
Online Support

Relative Insight Features and Options

Natural Language Processing Software

Co-Reference Resolution
In-Database Text Analytics
Named Entity Recognition
Natural Language Generation (NLG)
Open Source Integrations
Parsing
Part-of-Speech Tagging
Sentence Segmentation
Stemming/Lemmatization
Tokenization

Text Mining Software

Boolean Queries
Document Filtering
Graphical Data Presentation
Language Detection
Predictive Modeling
Sentiment Analysis
Summarization
Tagging
Taxonomy Classification
Text Analysis
Topic Clustering

Qualitative Data Analysis Software

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

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