PwC Customer Link Description
Customer Link, a PwC Product is a customer data platform that unites your data with decades of PwC third party data to create a 360-degree view of your customers. You can create better and more personalized experiences using unmatched customer data that you won't find on any other customer data platform. You can create consistent and personalized engagement across all channels, devices and devices that best suit your customers' needs. A holistic and dynamic customer profile shows how your customers respond to changes in demand and tells you when and how to act using call-to-action triggers. With PwC's AI/machine learning models, you can create a holistic view of individuals, households, key segments, and consumers. Transparency into your customer engagement, channel spend, and customer engagement performance. Find new opportunities with higher rewards and see where money is being wasted.
PwC Customer Link Alternatives
Oracle Unity Customer Data Platform
To create a dynamic, real-time, single view of every customer, combine customer data from offline and online sources. Oracle Unity Customer Data Platform uses machine learning to determine the best next step in any business process. Integrate back-office and CRM data to create a 360-degree customer profile. Oracle Unity Customer Data Platform collects customer signals and applies them directly to the customer profile in real-time. This ensures that you always have the most current information about your customer. Consolidate and simplify all your offline, online, first-, third-, and fourth-party data sources to create a dynamic, connected customer profile. Connect individuals across devices, channels, domains, and networks. To create a single, accessible profile, use advanced privacy and identity controls. You can organize and maintain data quality by consolidating all your data, including behavioral signals in real-time, into one repository.
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MessageGears
Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.
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Salesforce Customer 360
Create a complete customer view and provide the seamless experience they want. All your data can be integrated on one platform. Create unified profiles, display customer information, and integrate it all. Secure data exchange is possible by connecting your data sources to a central hub. Connect Salesforce orgs and apps to ensure data flows across all clouds. Your systems can recognize every customer using a single, reconciled customer record. Data stewards should be empowered to comply with regulations. You can create seamless customer experiences by surfacing customer data and contact profiles from multiple organizations. With a single customer profile, you can deliver personalized engagement across all your clouds.
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Mortar
Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions.
1. Monitor and access a unified view of your customers to increase engagement and conversions
2. Increase brand trust through customer segmentation and data governance
3. Unify your data to establish a single, accurate view of your customers
4. Empower multiple teams through unified data
With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.
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Integrations
No Integrations at this time
Company Details
Company:
PwC
Year Founded:
1998
Headquarters:
United Kingdom
Website:
www.pwc.com/us/en/products/customer-link.html
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Product Details
Platforms
SaaS
Type of Training
Live Online
Customer Support
Online
PwC Customer Link Features and Options
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