PwC Customer Link Description

Customer Link, a PwC Product is a customer data platform that unites your data with decades of PwC third party data to create a 360-degree view of your customers. You can create better and more personalized experiences using unmatched customer data that you won't find on any other customer data platform. You can create consistent and personalized engagement across all channels, devices and devices that best suit your customers' needs. A holistic and dynamic customer profile shows how your customers respond to changes in demand and tells you when and how to act using call-to-action triggers. With PwC's AI/machine learning models, you can create a holistic view of individuals, households, key segments, and consumers. Transparency into your customer engagement, channel spend, and customer engagement performance. Find new opportunities with higher rewards and see where money is being wasted.

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Company Details

Company:
PwC
Year Founded:
1998
Headquarters:
United Kingdom
Website:
www.pwc.com/us/en/products/customer-link.html

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Product Details

Platforms
SaaS
Type of Training
Live Online
Customer Support
Online

PwC Customer Link Features and Options

Customer Data Platform Software

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling