BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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Scopus
Scopus offers a free version called Scopus Preview for users who do not have a subscription. Researchers often utilize Scopus Preview to aid their research efforts, enabling them to search for authors and gain insights into the content coverage and metrics provided by Scopus. This platform serves as a comprehensive abstract and citation database for peer-reviewed literature, which includes scientific journals, books, and conference proceedings. Additionally, Scopus presents an extensive overview of global research output across various fields, including science, technology, medicine, social sciences, and the arts and humanities. Recognized as the largest database of its kind, Scopus not only catalogs peer-reviewed literature but also features advanced tools for tracking, analyzing, and visualizing research data. By choosing Scopus, researchers can confidently ensure that they do not overlook crucial studies from around the globe, thereby enhancing the quality and depth of their own research endeavors. Ultimately, Scopus stands as an invaluable resource for those seeking to navigate the vast landscape of academic literature effectively.
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JSTOR
Enhance your research by incorporating primary sources from a vast array of high-quality materials and images sourced globally, such as artworks, maps, and photographs. Adopt a multidisciplinary perspective when examining public health by delving into various media that support educational initiatives in this field. Expand your research capabilities with an extensive collection of images and primary sources, as we facilitate access to diverse scholarly resources through a robust research and teaching platform. Our collaboration with the academic community is aimed at enabling libraries to connect students and faculty with essential content while also reducing costs and maximizing shelf space. We empower independent researchers by providing them with free and affordable access to scholarly materials, while also assisting publishers in reaching broader audiences and ensuring the preservation of their works for future generations. JSTOR serves as a digital library designed for the intellectually curious, fostering discovery, sharing, and connections among valuable ideas. By engaging with this comprehensive resource, users can deepen their understanding and enrich their academic pursuits.
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