BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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Web of Science
The Web of Science™ stands as the premier global citation database that operates independently of any publisher biases. Building on the pioneering work of Dr. Eugene Garfield, the creator of the first citation index, it serves as a robust research tool, providing libraries with top-tier publication and citation information to enhance discovery, accessibility, and evaluation. This versatile platform integrates various regional, specialty, data, and patent databases with the Web of Science Core Collection™, enabling users to follow ideas through different fields and historical contexts, drawing from nearly 1.9 billion cited references across over 171 million records. Trusted by more than 9,000 prestigious academic, corporate, and government institutions, as well as countless individual researchers, the Web of Science empowers them to conduct high-caliber research, extract valuable insights, and make well-informed decisions that will shape the future trajectory of their institutions and research endeavors. With its comprehensive capabilities, the platform remains essential for fostering innovation and collaboration within the global research community.
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Scopus
Scopus offers a free version called Scopus Preview for users who do not have a subscription. Researchers often utilize Scopus Preview to aid their research efforts, enabling them to search for authors and gain insights into the content coverage and metrics provided by Scopus. This platform serves as a comprehensive abstract and citation database for peer-reviewed literature, which includes scientific journals, books, and conference proceedings. Additionally, Scopus presents an extensive overview of global research output across various fields, including science, technology, medicine, social sciences, and the arts and humanities. Recognized as the largest database of its kind, Scopus not only catalogs peer-reviewed literature but also features advanced tools for tracking, analyzing, and visualizing research data. By choosing Scopus, researchers can confidently ensure that they do not overlook crucial studies from around the globe, thereby enhancing the quality and depth of their own research endeavors. Ultimately, Scopus stands as an invaluable resource for those seeking to navigate the vast landscape of academic literature effectively.
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