Priceline Description
Booking Holdings now includes Priceline, the largest travel company in the world. We continue to grow and develop. Since our humble beginnings with one bright idea, two servers and two used cars, we've come a long ways.
Priceline was founded in 1997 by a brilliant idea. Two-thirds of all flights were empty, leaving millions of seats vacant. One million hotel rooms could go unoccupied every night. We thought, what if the Internet could be used to increase demand and fill those hotels and planes? What if customers could make an offer and choose their own price, rather than paying the full fare?
We help travelers save billions of dollars each year. This means that millions of people can book the trip that they want at a cost they can afford. Reuniting with old friends on a road trip. A family's first trip to Disney World. A hotel that is affordable for those who don't want to travel but need to be close to a loved one with a serious illness.
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