Prebid Description
Prebid is an open-source solution that provides a range of tools aimed at assisting publishers in integrating header bidding into their websites and applications. Among its offerings are Prebid.js, Prebid Server, and Prebid Mobile, which enable publishers to surpass conventional waterfall models and maximize their programmatic advertising revenues. By fostering increased competition for ad inventory, Prebid’s adaptable and scalable solutions significantly boost monetization efforts. Furthermore, the platform prioritizes user privacy with initiatives such as Shared ID, ensuring that user data is handled responsibly. Additionally, Prebid benefits from a vibrant community that fosters ongoing development and support, connecting a worldwide network of advertising technology experts. This collaborative environment not only enhances the platform’s capabilities but also keeps it aligned with the latest industry trends and challenges.
Prebid Alternatives
Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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Kevel
Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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Adapex
We collaborate with publishers to enhance their revenue without compromising user experience. Our cutting-edge technology, unique tools, and exceptional service empower publishers to increase their earnings. Featuring our top-tier custom Header Bidder Solution, we operate independently of networks and connect with over 30 esteemed programmatic demand partners, utilizing an optimized Prebid with tailored functionalities, along with premium access to Google AdX and AdX EBDA. Our automated analytics offer a proprietary performance, reporting, and analytics suite through a single, user-friendly dashboard that consolidates all data for optimal yield and enables real-time decision-making capabilities. We ensure guaranteed deals and competitive CPMs through our relationships with agency and brand partners, while also providing campaign management for direct in-house deals. Our solution integrates smoothly with your current infrastructure, and implementing our code is straightforward, as we manage all future optimizations internally. Additionally, our dedicated team offers responsive, ongoing support to meet your needs effectively, ensuring you have everything you require for success.
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HeadBidder
HeadBidder is the easy-to-use SaaS Header Bidding management platform that is made for online publishing houses and online-ad monetization and yield optimization teams. This is a SaaS tool that is made to save money on code development and deployment. Users may focus on the core part of the online ad sales business that brings money and use HeadBidder.net only for mechanic ad management work that is automated on the platform. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more.
Header Bidding Manager SaaS Tool “HeadBidder” Functionality:
- Multi-Site and Multi-Account UI
- User Account and Publisher management for system administrators
- Platform-wide messaging system in UI
- Prebid.js based wrapper builder
- Automated Prebid.js script build and adapter monitoring
- Google Ad Manager API support, token-based access
- Built-in Prebid Analytics
- Banner and Video ad types supported
- Custom floors, Aliases, User-ID modules, Prebid server adapters features supported
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Pricing
Pricing Starts At:
Free
Pricing Information:
Open source
Free Version:
Yes
Integrations
Company Details
Company:
Prebid
Year Founded:
2015
Headquarters:
United States
Website:
prebid.org
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Webinars
Customer Support
Online Support
Prebid Features and Options
Prebid Lists
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