Prebid Description
Prebid is an open-source solution that provides a range of tools aimed at assisting publishers in integrating header bidding into their websites and applications. Among its offerings are Prebid.js, Prebid Server, and Prebid Mobile, which enable publishers to surpass conventional waterfall models and maximize their programmatic advertising revenues. By fostering increased competition for ad inventory, Prebid’s adaptable and scalable solutions significantly boost monetization efforts. Furthermore, the platform prioritizes user privacy with initiatives such as Shared ID, ensuring that user data is handled responsibly. Additionally, Prebid benefits from a vibrant community that fosters ongoing development and support, connecting a worldwide network of advertising technology experts. This collaborative environment not only enhances the platform’s capabilities but also keeps it aligned with the latest industry trends and challenges.
Prebid Alternatives
Kevel
Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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Amazon Unified Ad Marketplace (UAM)
Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.
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Amazon Transparent Ad Marketplace (TAM)
Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.
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Pricing
Pricing Starts At:
Free
Pricing Information:
Open source
Free Version:
Yes
Integrations
Company Details
Company:
Prebid
Year Founded:
2015
Headquarters:
United States
Website:
prebid.org
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Webinars
Customer Support
Online Support
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