PlayFilm Reviews

PlayFilm Description

Smart Lead Generation is an End to End technology from PlayFilm that allows large companies to maximize the capture of leads via social media. It combines Interactive Video and Artificial Intelligence. PlayFilm Interactive videos are specifically designed to maximize smartphone experience and get users to interact with the ads 10 times more. This provides more information to our algorithms which can identify with 90% accuracy if the user has an interest in the advertised product. Only after our algorithm, which is based on Artificial Intelligence (and Machine Learning), identifies a user's real interest in the product, can it send the lead to commercial. This is a win-win situation that results in more efficient commercial teams and higher conversion rates for our partners.