
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more

HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
Learn more
OmniSEO
OmniSEO is an innovative platform that utilizes AI to enhance search visibility for brands by enabling them to track, assess, and refine their presence across various AI-driven search engines such as ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, Copilot, and Meta AI, among others. The Prompt Research feature is designed to help brands pinpoint valuable questions to target by displaying prompts they currently rank for, showcasing competitors that appear alongside them, and providing insights into the volume of prompt queries so teams can focus on the most promising topics. Additionally, Prompt Tracking keeps an eye on how brands are discovered through specific conversational queries, highlighting visibility trends, mentions, citations, and fluctuations over time. The Competitor Analysis tool serves as a benchmark for evaluating AI search presence and share of voice against industry competitors, revealing gaps in coverage and identifying areas where rivals may excel. Furthermore, Citation Tracking meticulously tracks when and where large language models reference a brand's content, identifies the domains and URLs that influence AI-generated answers, and uncovers new opportunities to enhance visibility and drive traffic effectively. This comprehensive approach ensures that brands remain competitive in the rapidly evolving landscape of AI search.
Learn more
Noble
Noble is an AI-search optimization platform built for SEO agencies and internal marketing teams navigating the shift from traditional search to AI-driven discovery. Instead of relying solely on rankings and backlinks, Noble helps brands appear in the publications, forums, and content sources that AI models reference when generating answers. The software identifies which prompts your brand is missing from and maps them directly to the publishers and communities influencing AI search results. Noble automates the entire workflow, including drafting content, managing outreach, handling negotiations, processing payments, and providing transparent reporting. Teams retain full control with final approval before any placements go live. For forum-based visibility, Noble enables ethical customer-driven participation on platforms like Reddit and Quora. By lowering costs and increasing scalability, Noble makes brand mentions accessible and repeatable. This allows SEO teams to improve AI search visibility, strengthen top-of-funnel awareness, and drive downstream revenue more efficiently than traditional methods.
Learn more