Piano DMP Description
Combine first-, third-, and fourth-party data with volunteered zero party data. Create user profiles and audience segments, and use the data across your sites and multichannel campaigns. Integrate zero-party data for data reliability, transparency and consent. This will allow you to grow your business regardless of what big tech companies do. For actionable information, combine sociodemographic data with user intent, context, and user interests. Piano DMP analyzes data to provide meaningful insights and segments. No matter what device they use, you can gain a deeper understanding about your audience. Piano DMP allows you to analyze and take action on the data of each user across all your sites and apps. To enable real-time action, integrate with solutions across the entire Piano platform or sync with your preferred advertising server and/or marketing tool.
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