Neustar IDMP Description
The Neustar Identity Management Platform allows your organization to connect, enrich and control all identity data from one source of truth. Intelligent connection between first-, second, and third-party data. This includes addressable media signal, consumer attributes, as well as behaviors. This centralized repository of identity data allows marketers to build smarter audiences, deliver relevant experiences, and produce meaningful measurement to continuously improve strategy, execution, performance.
Neustar recognizes the importance to have control and ownership of your data. The IDMP allows you to access raw event-level data directly within your organization's data science environment. This identity extract allows you to combine household and individual identities with additional data sources to gain deeper insights and uncover new opportunities.
Integrations
Company Details
Media
