Aroscop
Data-driven marketing solutions are built on a Customer Data Platform to help marketers optimize their customer's buying cycles. To improve transparency and understanding in your marketing and advertising value chain, activate & mobilize your first-party data. You can create clear user personas using demographics, browsing history, and transaction history. Then enrich these cohorts with additional data layers. To generate additional revenue, or create targeted campaigns, manage digital inventories across your properties or those of your partners. Combine data from multiple sources, online or offline, first party, second-party, or third-party data. This unified view of data can be used to create digital strategies that work. Use existing or custom Machine Learning models for creating custom segments, audience cohorts, predictive modelling & heuristics.
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Reaktion
Your #1 ecommerce profit optimization platform, specifically designed for ecommerce merchants
We feed 1st-party profit per sale data back to the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Optimize based on pure profits (POAS), rather than revenue and average. Target ROAS. You can rest easy knowing that your marketing budget is being used safely and profitably.
We also offer a complete suite of ecommerce profitability and growth tools. You can view full profit & loss dashboards, customer lifetime analytics, profit per sale, profit per order, track profit across marketing campaigns and products, get real-time insights, and tips to take you store to the next level.
We also offer a free profit tracking and expense management version.
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Competera
Competera elevates retailers’ profitability and fosters customer loyalty by utilizing AI to establish optimal, customer-centric pricing in real time. Our integrated platform combines both Competitive Data and the Pricing Platform to meet all your pricing needs seamlessly.
• Competitive Data supplies high-quality, real-time market intelligence with a 98% Service Level Agreement (SLA), granting a full 360-degree view of the market. This enables retailers to detect market trends and fine-tune their pricing strategies confidently.
• Pricing Platform employs Contextual AI alongside more than 20 demand drivers to offer real-time pricing optimization across your entire product range and sales channels. This allows retailers to make data-driven decisions with 95% accuracy, boost basket values, and realize up to a 6% increase in gross margin.
Our platform significantly decreases the workload of pricing teams by up to 70%, allowing your team to focus more on strategic initiatives that drive growth. The investment for our solution is tailored based on the number of SKUs under management, the scope of deployment, and the specific product setup to fit your unique business needs.
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PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization.
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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