OKZest Description
Increase customer engagement, marketing ROI, and website traffic. Personalized emails have 29% higher open rates and 41% greater unique click-through rates than those that are not personalized. Studies show that email recipients give emails 8 seconds of attention. The first thing that customers do when opening emails is scan for items of relevance, interest, and calls to action (buttons or hyperlinks). People often look at images first, and might not even see the text wall. OKZest allows you to add personal text to images using the same merge tags as in email text. You want the process to be fast and easy for email marketers. OKZest's design tool is web-based and easy to use. It does not require any software to install or be maintained. As you preview your emails from your email service provider, you can see the images generated with data from merge tag data. You can edit the images or merge tag data at any time.
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