Normalyz Description
While ideas are simple, execution is crucial. Smart goal alignment is key to employee engagement. Employee engagement is the emotional commitment an employee has to the organization's goals and objectives. Engaged employees care about their work and the company. They don't work for a paycheck or the next promotion; they work for the company's goals. Employees who care, when they are engaged, will use discretionary effort. The engaged computer programmer will work overtime if necessary, even if he is not asked. This means that the engaged retail clerk will pick up trash from the floor of the store, even if their boss is not watching. The TSA agent will pull any bag they consider suspicious and search it, even if it's their last bag of the day. Engaged employees are more productive and lead to better business results. According to Towers Perrin research, companies with engaged employees have 6% higher net profits margins.
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