Nielsen Ad Intel Integrations

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

AdClarity offers the most extensive ad monitoring solution available, enabling users to evaluate the marketing strategies of competitors across various platforms including display, video, social media, mobile applications, and eCommerce sites. This competitive intelligence tool gathers and consolidates hundreds of millions of real-time ad interactions from both human and virtual panels on a daily basis, ensuring a robust dataset. It captures a variety of ad formats, from animated and static banners to rich media, across numerous publisher websites. The service encompasses ads from major social networks like Facebook, Twitter, and Instagram, as well as pre-roll, mid-roll, and post-roll video advertisements, including those from streaming platforms. Users gain valuable insights into brands' programmatic advertising efforts and their premium ad placements, complete with detailed landing pages for each ad that include campaign names and relevant keywords. Furthermore, the ad impressions originate from a wide array of platforms, agencies, and exchanges, enriching the data pool. With the daily tracking of over one million brands and driven by tens of millions of page views, AdClarity stands as the leading provider of comprehensive ad intelligence coverage globally, making it an invaluable resource for marketers.

We analyze advertising expenditure, audience reach, frequency, and engagement metrics. Enhance your business strategy while gaining insights into market dynamics. Our competitive intelligence solutions are crucial for professionals in the advertising sector. Discover where brands allocate their budgets for online marketing initiatives. Utilizing an AI model powered by advanced predictive algorithms, we estimate ad spending, campaign impressions, metrics, and trends within the digital advertising landscape. Collaborating with organizations in the advertising industry, we aim to refine measurement techniques in the area. Our courses equip you with tools and vital information to enhance your competitive intelligence capabilities. By leveraging Admetricks solutions, you can achieve improved outcomes. We provide valuable content to empower you in managing the evolving digital advertising environment. Advertising serves as a cornerstone for a free and accessible Internet, and our mission is to foster transparency within the digital marketplace while offering solutions that streamline control and informed decision-making. Additionally, our insights are designed to help you stay ahead in an ever-changing advertising landscape.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.