BL.INK
BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements.
Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey.
BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.
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Contently
Our content marketing platform provides brands with the technology, talent, strategic insights, and technical expertise they need to create content that delights and drives results. Don't miss out. The secret weapon of some of the most valuable enterprise brands in the world. Our Analytics Suite now lets you track how much organic traffic your brand is worth. You'll be able to give your boss a great answer when she asks about the ROI of your content marketing campaign. Contently's content platform makes it easy for you to create high-performing content, and to measure its impact down to the dollar. Our enterprise content marketing platform transforms modern marketers into content stars. You can save time, reduce waste, create smarter content every step of your way, and save time. It will even help you prove your content ROI down to the dollar.
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Parse.ly
Parse.ly measures true attention. It reveals what people will spend their time with, what resonates with them, and what they care about. Parse.ly uses our data to discover what matters to consumers as well as media companies. Parse.ly provides creators, marketers, and developers with the tools to understand and prove content value and deliver relevant content experiences that drive meaningful outcomes. Keep track of your current readership with real-time data. You can use historical analysis to gain a better understanding of the past and plan for the future. Parse.ly offers you all the tools you need, including subscriber tracking, segmentation, and over 30 unique attention metrics. Instead of worrying about whether you are tracking the right things, focus on what you do and how you do it.
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Google Analytics
Get to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns.
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