Moz Local Integrations

Facebook stands as the biggest social networking platform globally. We develop technologies that enable individuals to engage with their friends and family, discover communities, and expand their businesses. Inspired by the remarkable ways in which people support one another during challenging times, we see examples ranging from fundraising efforts to lifesaving assistance shared in posts or through blood donation sign-ups. The Facebook app simplifies the process of connecting with loved ones and finding new acquaintances, thanks to features such as Groups, Watch, and Marketplace that cater to shared interests. These tools not only foster personal connections but also create opportunities for communal growth and support.

Connect with your customers at no cost through Google. By utilizing a Google Business Profile (previously known as Google My Business), you gain access to much more than just a standard business listing. This complimentary profile enables seamless interaction with customers on both Google Search and Maps, enhancing your visibility. You have the opportunity to showcase your business's distinctiveness by uploading photos and sharing special offers, which can entice potential customers to choose your services repeatedly. Your audience is eager to reach out, whether it’s through phone calls, messaging, or posting reviews. With an expansion in transaction options, your potential to increase sales has never been greater. You can monitor various interactions such as clicks, calls, bookings, and follows, allowing you to understand customer engagement with your profile. Furthermore, managing these connections in a single, convenient location simplifies the process of tracking your business's performance on Google.

MozCast serves as a daily forecast that reflects the fluctuations in the Google algorithm from the previous day, with additional insights available in a 90-day overview. The more intense the weather depicted, the greater the shifts in Google’s rankings have been observed. However, a search engine results page (SERP) encompasses much more than just ten standard links. To illustrate the evolution of significant SERP features over time, the MozCast Feature Graph allows users to select various features and view sample searches associated with them. By monitoring the daily "weather" of Google's algorithm, MozCast provides valuable insights into the less publicized changes that occur; although major updates often make headlines, Google implements over 3,000 adjustments to its search algorithm each year. Therefore, the observable shifts that we can identify represent just a small fraction of the overall activity, and MozCast was specifically developed to assist users in recognizing these subtle, unverified alterations in Google's algorithmic landscape.