Modern Distribution Description
Only an integrated multichannel digital distribution platform can enable unified operations and engagement across traditional and digital supply chains. This allows both consumers and channels to expand their market reach and win in digital ecosystem. The digital revolution is driving the changes in the consumer goods sector. The consumer's increasing power in terms of their choices, channels and information explosion forces manufacturers to focus on the end consumer and their experience. Collaboration with channel partners (customers), to increase supply chain value. Channel partners play an important role in ensuring availability at point of purchase, increasing distribution reach, investing working capital and reducing the delivery cost. The transformation of the traditional supply chain into an end-to-end value stream. This is essential to be able to work efficiently and compete in the digital economy.