TrafficGuard
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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SMS Storetraffic
Smart, efficient, anonymous People Counters & Analytics to the real world.
Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time.
We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends.
We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.
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SynchroGreen
The SynchroGreen® adaptive traffic control system enhances signal timings for main roads, side streets, and pedestrians through its real-time adaptive capabilities. Developed by Trafficware, this proven solution aims to minimize travel times, delays, and stops for drivers. By maximizing existing roadway capacity, SynchroGreen also contributes to lower fuel consumption and reduced idle times, which leads to fewer emissions. This innovative system was meticulously crafted by Trafficware in collaboration with Naztec, both of which bring extensive expertise from years in the traffic management field. Traffic engineers worldwide utilize Trafficware’s Synchro Studio for effective traffic simulation and optimization. Additionally, the Naztec ATMS.now central management software is currently employed by 200 cities across the United States, overseeing the management of thousands of intersections. This combined wealth of knowledge and experience forms a solid foundation to effectively tackle the complexities involved in optimizing traffic signal functions, ensuring smoother flow and improved safety for all road users. As urban areas continue to grow, the need for such advanced traffic solutions becomes increasingly critical.
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Econolite Centracs
Since its inception in 2009, Centracs® has been at the forefront of the transportation management solutions sector, serving more than 340 clients throughout North America and managing over 57,000 signalized intersections. The platform has adapted to meet evolving industry standards, addressing daily operational needs while embracing the new connected vehicle landscape to guarantee optimal safety, system dependability, and enhanced mobility. Tailored to tackle the present and future challenges of traffic management, Centracs offers an integrated suite that includes signal control, monitoring, information management, data visualization, and advanced traffic algorithms. This enables agencies to achieve real-time oversight of their roadway networks, promoting maximum safety and efficiency. Furthermore, the Centracs Mobility Platform stands out by providing a modular approach to traffic signal control and smart automation, ensuring flexibility and responsiveness in traffic management strategies. As urban areas continue to grow, the importance of such innovative solutions becomes increasingly vital for effective transportation infrastructure.
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