MicroTracker Description
In minutes, create an annual tracking agenda that gives you unbiased samples over time. Each wave brings new complexity to your study. The software's data visualization features allow you to compare waves and filter results to narrow down on a specific set of responses or waves. You can use frequent pulses immediately following a launch to supplement ATUs, make quick, informed decisions, or change ground tactics as necessary. Things happen. Flexible and modular question formats allow you to add questions, follow-up on insights from longer tracking projects, or react to market events. You can monitor your competitive position in new markets monthly by tracking a core set key performance indicators (KPIs), at any stage of the product lifecycle.
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