Meta Pixel Description

The Meta Pixel, which was previously referred to as the Facebook Pixel, is a piece of JavaScript code designed to monitor user interactions on your website. This tool operates by loading a compact library of functions that can be employed every time a visitor engages in an action, known as an event, that you wish to monitor, referred to as a conversion. The conversions that are tracked show up in the Ads Manager, enabling you to evaluate how well your advertising campaigns are performing, create tailored audiences for targeted advertising, support Advantage+ catalog ad campaigns, and assess the efficiency of your website's conversion pathways. By utilizing this data, you can make informed decisions to enhance user engagement and optimize your marketing strategies.

Pricing

Pricing Starts At:
Free
Free Version:
Yes

Integrations

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Company Details

Company:
Meta
Year Founded:
2004
Headquarters:
United States
Website:
developers.facebook.com/docs/meta-pixel/

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Meta Pixel Features and Options

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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