Mastercard Advanced Investment Management Description
Advanced Investment Management (AIM), answers these critical questions by quickly building forecasts at scale for all engagement and retention campaigns, and automatically updating each model when new data becomes available. AIM then quickly determines the best next action for customers. AIM keeps track of all campaigns, past and present, in a central dashboard. This allows AIM to determine the best characteristics for each program, including annual fees and sign up bonuses, rewards offers and credit limit increases. AIM allows the business to accurately project key profit-loss metrics for each campaign, allowing banks to optimize their marketing budget allocation. AIM automatically updates forecasts to ensure they accurately predict customer lifetime value. NextAction's optimization engine by AIM incorporates forecast projections to help recommend campaign investments that maximize long term value within budget constraints.
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