Mastercard Advanced Investment Management Description
Advanced Investment Management (AIM) addresses vital inquiries by swiftly generating forecasts for every acquisition, engagement, and retention initiative while seamlessly updating models as fresh data emerges. This enables AIM to promptly discern the most effective actions to engage customers. Additionally, AIM maintains a centralized dashboard that monitors all historical and ongoing campaigns, providing insights into the best characteristics for upcoming programs, which encompass annual fees, sign-up bonuses, rewards offers, and credit limit enhancements. By equipping the business with the ability to accurately forecast essential profit and loss metrics for each initiative, AIM supports banks in refining their budget allocations across marketing endeavors. Furthermore, AIM consistently refreshes its forecasts and models to ensure precise predictions of customer lifetime value. The NextAction optimization engine of AIM integrates these forecast projections to advise on campaign investments that maximize long-term value while adhering to specific budget parameters, ultimately driving more strategic decision-making. In doing so, AIM enhances the overall effectiveness of marketing strategies in a highly competitive landscape.
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Integrations
Company Details
Company:
Mastercard Data & Services
Year Founded:
1966
Headquarters:
United States
Website:
www.mastercardservices.com/en/solutions/advanced-investment-management
Media
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Product Details
Platforms
Web-Based
Types of Training
Live Training (Online)
Training Videos
Customer Support
Online Support
Mastercard Advanced Investment Management Features and Options
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