MIFLY Description
Digital transformation is all about improving customer experience (CX). Digital technology can be used to improve internal business operations. For example, it can help marketing departments increase the reach of communications and publicity campaigns, and streamline business processes. This creates a positive customer impression of the brand that is more intuitive. Digital technologies, such as extended reality (XR), can help create distinct communications content that can easily be identified with a brand. This can then be spread virally through the use of effective marketing strategies. Customers can use AR/VR/MR interactions as a way to increase customer interest and stickiness. MIFLY is able to quickly integrate product and marketing content into websites, apps, event pages, and other media.
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