Top Pick

Lofty Description

Lofty, formerly Chime, is a platform that combines a powerful AI-powered CRM with popular tools such as our Dynamic CMA, automated social media marketing, and a stunning IDX website. It's known for its ease-of-use. Our intuitive system is designed from the ground-up for real estate professionals who want to drive more leads and close them. No matter how long your agents have worked in the industry or their level in technical skills, they can easily use Lofty to generate results.

Want an AI assistant who engages with leads 24/7, and learns from its interactions? We have that. Want a geo-farming tool that will help you find those hard-to locate seller leads in your neighborhood? We have that (it's already built-in). Want award-winning software that understands the way teams work and helps you stand out in the competition? We have all of that and more.

Want to close MORE deals FASTER? Lofty is here!

Pricing

Pricing Information:
Please contact us to request a quote.

Integrations

API:
Yes, Lofty has an API

Reviews - 15 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Lofty
Year Founded:
2016
Headquarters:
United States
Website:
Update This Listing

Media

Mobile App

Mobile App

Product Details

Platforms
SaaS
iPhone
iPad
Android
Type of Training
Documentation
Live Online
Webinars
Videos
Customer Support
Phone Support
Online

Lofty Features and Options

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

Real Estate Marketing Software

Advertising Management
CMA
CRM
Contact Management
Email Marketing
Lead Generation
Listing Management / IDX
Presentation
Reporting / Analytics
SEO
SMS Marketing
Social Media Marketing
Virtual Tour
Website Builder

Real Estate Agency Software

Calendar Management
Client / Property Matching
Client Database
Commission Management
Contact Management
Contract Management
Email Marketing
Flyer / Catalog Printing
Lead Management
Listing Management
Property Database
Website Management

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Real Estate CMA Software

Contact Management
Lead Capture
Market Charts
Presentation Tools
Price Forecasting
Proposal Generation
Templates
  • Name: Blair A.
    Job Title: Realtor
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Excellent all-in-one platform for real estate agents/teams

    Date: Oct 16 2024

    Summary: Overall I chose to go with this over other competitors because of the simplicity once it's all set up. The user interface is nice and the websites look great and are customizable (If you are on the agent site plan)

    Positive: My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc)

    Automations with listing alerts and the AI bot are very useful and time saving as well.

    This saves a lot of time to have the following integrated into one platform:
    -Calling/Texting from a web browser
    - AI assistant
    -IDX site with automated listing alerts
    - Calendar/scheduling
    - Task management
    - Transaction management
    - Mass marketing
    - Individual Marketing
    - Reporting
    - Contact database
    - Social media management
    - Website

    And more.

    Negative: The system does so much that there can be a bit of a learning curve to wrap your head around everything.

    The smart plans are not as robust as competitors and also very clunky to build out.

    Read More...
    Lofty Company Response
    Date: Oct 17 2024
    Hi Blair. Thanks for the great feedback! Glad you're enjoying the one-click reports and time-saving features. We totally get the learning curve—Lofty does have a Learning Center to help with that, so hopefully, it makes things easier. Appreciate you choosing us, and we’re excited to keep improving your experience!
  • Name: Myrene Mae A.
    Job Title: Real Estate VA
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Awesome!

    Date: Oct 09 2024

    Summary: Amazing setup! If it is set up well, good for beginners and start-up companies. Very easy to handle.

    Positive: It handles and generates a lot of things. It can integrate every platform that I have used as well.

    Negative: AI needs more improvement, mostly it labels wrong.

    Read More...
    Lofty Company Response
    Edited: Oct 17 2024
    Hi Myrene. Thank you for your feedback! We're glad you find the platform easy to use and appreciate the integrations. We will work on improving the AI labeling. Thank you for your support!
  • Name: Rebecca W.
    Job Title: Real Estate Agent
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Chime CRM

    Date: Oct 30 2023

    Summary: I love Chime overall and it's helped my business to use it consistently. The AI bot could improve.

    Positive: Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features.

    Negative: The AI is not engaging with leads in the same manner and I'm questioning the add on. Also, I feel like with the AI capabilities out there, the program could be more intuitive and not ask inappropriate questions anymore. It's been in existence long enough to have evolved better by now.

    Read More...
  • Name: David S.
    Job Title: Broker/Owner
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great Product + Responsive Support

    Date: Sep 25 2023

    Summary: Overall, I would say my experience has been extremely positive and have turned down other solutions to my website, IDX, and CRM solutions.

    Positive: Aesthetically, Chime can provide an attractive, responsive, and straightforward website that keeps your brand looking top notch. The CRM features are great and the user interaction tracking has been a game changer. Many IDX websites require a Zapier connection to port over user data into a separate CRM, which can limit the amount of user insight you’re able to see - Not Chime. Chime also has several plugins that can be very useful to a brokerage, like its Social Studio that will automatically post selected events to your various social channels, like new listings, open houses, and recent closings.

    Negative: Some limitations from the website design, but their support has always been responsive with work arounds. Some of the addons can get quite pricey with their “management” fees tacked onto them.

    Read More...
  • Name: Eric L.
    Job Title: Broker Associate
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 10,000 - 19,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Chime review

    Date: Sep 19 2023

    Summary: Easy to use and customize CRM/website. Once I had my MLS IDX connected, I was ready to start generating business.

    Positive: I like how easy it is to set up a landing page and promote it on social media. The AI assistant is great at the initial conversation with a potential buyer/seller.

    Negative: I would like to see the email template report page have toggles to allow searching by name, total email sent, &/or open rate.

    Read More...
  • Name: Tina Marie M.
    Job Title: REALTOR
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    5 out of 5 for me!

    Date: Aug 17 2023

    Summary: Excellent. Support was always available and helpful when I needed them. The CRM system was very user friendly along with the marketing for social media. I really loved it and hated having to discontinue.

    Positive: Allowed lender/agent split, very user friendly, works with social media platforms, easy to use landing pages, great CRM.

    Negative: Only one, when my left I couldn't afford it on my own. :(

    Read More...
  • Name: Brian W.
    Job Title: CEO
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Wonderful real estate CRM

    Date: Aug 15 2023

    Summary: The support staff is great overall it’s just a wonderful product. I highly recommend it. Bill is a new features too, and have not raise the price so I’m very happy.

    Positive: Honestly, I pretty much like everything about Chime. I’ve been a user for quite a long time now. I love that it’s month-to-month. The cost is low. The app works fantastic. The website is basically never down and there is AI built-in.

    Negative: Nothing there’s really nothing that I don’t like about Chime I have used Boomtown Brivity, KEller Williams, command, and others and Chime is by far the superior system

    Read More...
  • Name: Robert L.
    Job Title: Chief Strategy Officer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Chime is easily the best

    Date: Jul 11 2023

    Summary: In all honesty, our decision to switch to Chime was arguably the single best decision our company has ever made, and for a team that sells more than 1 Billion each year, that is saying something!

    Positive: Chime is incredibly intuitive, the automations offer tremendous flexibility while the automated reports are tremendously effective with open rates averaging greater than 50%. Their development team is the best I have experienced released new, innovative features every month that make a direct impact on an agents' ability to generate and handle business.

    Negative: Not much, Chime is very responsive to client input and consistently releases improvements directly aligned to that feedback. Currently they do not have a full transaction management solution; however, that will be changing very soon. Chime will be the operating system for virtually everything in our organization at that point.

    Read More...
  • Name: Molly H.
    Job Title: Realtor
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Streamlined Efficiency

    Date: Jul 07 2023

    Summary: Chime CRM has been an essential asset in my professional life, providing a wide range of features that have significantly improved my efficiency. The smart plans have transformed the way I handle tasks, and the text templates have expedited my communication with clients. The integration of videos and phone call recording has added a personal touch and ensured accurate information retention. I recommend the platform to my Realtor friends frequently.

    Positive: Chime CRM has been an invaluable tool in my professional life for the past few years. Its smart plans feature has revolutionized my workflow, allowing me to automate repetitive tasks and stay organized. The text templates have been a game-changer, enabling me to quickly respond to clients and prospects with personalized messages. The video integration is seamless, making it easy to communicate visually with my contacts. Additionally, the phone call recording feature has been incredibly useful for reviewing important conversations and ensuring accuracy. Chime CRM's overall user-friendly interface has made it a pleasure to work with, saving me time and increasing my productivity.

    Negative: While Chime CRM offers a plethora of useful features, its integration with the printing component leaves much to be desired. I have experienced major technological malfunctions when attempting to utilize this feature, resulting in frustration and wasted time.

    Read More...
  • Name: Walter G.
    Job Title: Team Leader, Realtor
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best CRM in the marketplace

    Date: Jul 06 2023

    Summary: Overall I am very happy with the continued improvements and the ease of communication with the support staff when I have used them.

    Positive: Four years in and I still live this product. The ability to customize the pipelines and tags and segregate them into different funnels based off of client actions is priceless.
    Adding in the AI to assist with blogging, text response and emails is a game changer.

    Negative: There is really nothing that stands out enough for me to label it as a don’t like. Many of the sticking points have been addressed over the last 4 years I have been with them.

    Read More...
  • Name: Elena C.
    Job Title: REALTOR®️
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best CRM I have used

    Date: Jul 06 2023

    Summary: This CRM has been a gamechanger for me and my business to continue to grow and thrive. I love that new features come fairly quickly and that Chime listens to feedback provided by users.

    Positive: What I love about Chime, are the all encompassing features. The AI, the Lead Ads, the single property websites, the drip campaigns (especially that I can adjust or create my own), the post scheduling so much more. Also, the fact that I can use it via the app on my cell phone.

    Negative: The fact that not all features being accessible on the app.

    Read More...
  • Name: David G.
    Job Title: Realtor
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 10,000 - 19,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Chime CRM and CMS are AWESOME

    Date: Jul 06 2023

    Summary: Overall I would rank Chime CRM and CSM at the top of any CRM systems. With the ability to keep leads engaged, the Social Media connections for posting, and their Customer/Tech support. I have used a few others that don't measure up to Chime, but I'm sure some come close.

    Positive: Things I like the best:
    1. The layout of the CRM being able to categorize the leads is a HUGE deal
    2. The Smart Plans that help keep you engaged with leads
    3. The AI that can start or keep a conversation going with leads when you're not able to, and AI can step in when lead go to your website
    4. Chime's Tech Support has to be one of the best I have worked with. They are quick to respond and resolve your issues quickly
    5. There are other websites out there, but for the $$$, you can't beat Chime CMS. The designs and personalization are easy and Top Notch

    Negative: 1. CRM is if you're on a team with a team account, you are limited in some areas to personalize it without affecting the team setting.
    2. CMS is also limited to personalization unless your purchase a Vanity/Agent website, but then again, some personalization can affect the team's website also
    3. On your BLOG page, there isn't any way to connect any other BLOG you have through RSS or an RSS for Chime BLOG so that you can connect it with any other BLOG
    4. Your Inbox that has all communications with the lead. When you enter it, there isn't a way to delete messages or exit the Inbox without closing Chime down and re-opening it

    Read More...
  • Name: Veronica O.
    Job Title: Real Estate Agent
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Powerful tool

    Date: Jul 06 2023

    Summary: I absolutely love it. So convenient, and easy to use.
    I would highly recommend it to anyone that wants to increase their business and give them a very professional touch

    Positive: I like the immediate notifications I receive from Chime, so that I can stay on top of my leads. It is very well structured system that allows me to stay organized, consistent and on top of all my leads.

    Negative: I really don’t see anything I dislike. Never had any issues, once you learn how to use the system it’s a piece of cake.

    Read More...
  • Name: Justin H.
    Job Title: Team Leader/Owner
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    I LOVE CHIME!

    Date: Jul 05 2023

    Summary: Overall I love Chime, and I recommend it to everyone. The lead filtering is a big thing for me, and I would love to have that fixed, but the UI and other features I love are the reason I stay!

    Positive: The UI is amazing. Having used many CRMs in the past, I've had to overcome many clunky User Interfaces. This one was easy to pick up and immediately start making contacts with clients. It has made lead follow-up much better and easier.

    Negative: Just about the only thing I would change is the ability to filter leads. There are already numerous ways to filter leads, but Sierra Interactive has more, and with those filters come the ability to drill down and identify leads that can be assigned action plans in a more appropriate manner.

    Read More...
  • Name: Bryan B.
    Job Title: Marketing Lead & Data Specialist
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: Administrator, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Robust CRM & Lead Generation Website

    Date: Oct 03 2024

    Summary: We are a very demanding client and always find ways to overwhelm every online tool and platform we use, so we will always find ways that Lofty lacks.

    Despite poor support and a lacking website, it truly is a remarkable lead generation machine and you won't find another real estate CRM like it.
    They're always adding updates, which is nice, sometimes they're super helpful, other times they're not.

    If you run a lot of regular newsletter subscriptions, you'll need to use a third party like Constant Contact or Mailchimp. The Lofty email options are awesome, but are more designed to feel like an organic conversation between the client and the agent.

    Positive: I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up.

    It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them.

    There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.

    Negative: We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't).

    The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options.

    The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads.

    If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom.

    Read More...
    Lofty Company Response
    Date: Oct 04 2024
    Hi Bryan, Thank you for your thoughtful and detailed review! We’re thrilled that our platform has helped drive lead generation, streamline team management, and provide effective marketing options for your real estate business. We also appreciate your candid feedback about customer support, website customization, and the complexity of the CRM. We're actively working on improvements in these areas, including refining support processes, exploring more flexible design options, and enhancing onboarding to make the platform more accessible. Your insights are invaluable, and we’re grateful for your continued trust in Lofty as we work to evolve and meet your needs.
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