Lofty Reviews

Summary: We are a very demanding client and always find ways to overwhelm every online tool and platform we use, so we will always find ways that Lofty lacks.

Despite poor support and a lacking website, it truly is a remarkable lead generation machine and you won't find another real estate CRM like it.
They're always adding updates, which is nice, sometimes they're super helpful, other times they're not.

If you run a lot of regular newsletter subscriptions, you'll need to use a third party like Constant Contact or Mailchimp. The Lofty email options are awesome, but are more designed to feel like an organic conversation between the client and the agent.

Positive: I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up.

It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them.

There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.

Negative: We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't).

The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options.

The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads.

If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom.