LiveRamp Safe Haven Description
LiveRamp’s platform allows for privacy-conscious collaboration within your organization and with external partners. It helps you build audiences, activate data and gain actionable insights. Cookies are disappearing and you need to create a new foundation for marketing in the next decade. Safe Haven preserves the audience data you have invested in and creates powerful collaboration opportunities to grow a more accurate and dynamic view of your clients. Safe Haven maximizes your marketing data's value. With 600+ turnkey connections, you can connect to the best services for deepening your audience understanding, gaining access to new measurement reports, and forming a collaborative partnership with other companies to develop new predictive models, micro-segments, etc. Stop justifying your marketing with impressions or clicks, and start talking to the rest C-suite about a measurement that really matters.
LiveRamp Safe Haven Alternatives
Karlsgate
Get consumer insights without exposing or sharing your Personal Data. Karlsgate Identity Exchange (KIE)™, which uses patent-pending Cryptoidentity technology, matches anonymous data on-the-fly to create anonymized profiles. This allows market data to be used in a way that is more transparent than current regulations and ensures consumer privacy compliance. KIE provides data providers with maximum control and transparency. Data acquisition can be reduced from months to minutes. KIE simplifies the evaluation, contracting, and data management tasks so you can get up and running quickly. Simple data processing is made easier by sophisticated file-matching logic. KIE provides high-confidence file matching with deterministic cascading matches algorithms. Karlsgate allows companies to create strategic data collaboration partnerships, without having to share the PII from their customers. The data appending process is quick and ensures accuracy and recency of attributes. This means that you don't have to worry about whether your enhanced data set has been updated.
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xtendr
xtendr unhides detailed, privacy-preserving insights across multiple independent data sources. Xtendr gives you access to data that was previously inaccessible and protects your data throughout its entire lifecycle. You can be confident in privacy and regulatory compliance. Xtendr is not just anonymity; it is the missing piece of multi-party data-sharing with true privacy protection. It is cryptography at work so you can reach your potential. The most advanced privacy-enhancing technology for data collaboration. xtendr has solved the cryptography problem of data sharing among parties who are distrustful of each other. Take your business to the next level with a data protection solution that is enterprise-grade and allows organizations to form data partnership while protecting sensitive data. Data is the currency of today's digital age. Some say that it is replacing crude oil as the most valuable resource in the world, but there is no doubt of its importance.
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Omnisient
We help businesses harness the power of collaboration with 1st-party data without the risk. Transform consumer data into a revenue-generating asset. With 1st-party consumer data, you can thrive in the post cookie world. Collaboration with more partners will unlock more value for customers. Increase revenue and financial inclusion by partnering with innovative alternative data sources. Alternative data sources can improve underwriting accuracy and maximize profits. Each participant uses our desktop application in their local environment to anonymize, tokenize and protect all personally identifiable data within their consumer data sets. The process generates US patented crypto-IDs locally for each anonymized profile of a consumer to allow the matching of mutual consumers in our neutral and secure Cloud environment. We're leading the way in consumer data.
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Permutive
Permutive's revolutionary Audience Activation Platform bridges a gap between publishers, advertisers and an evolving advertising ecosystem. Publishers can monetize their audience data, and advertisers can target precisely, all in a privacy-safe setting.
Our publisher data platform is available in two products to help you collect, analyse and activate your data in Real Time. You are the only one who knows your audience. See more users. Scale your segments. Increase your inventory. First-party insights to grow your data-driven advertising revenue by 4x. Permutive is a data platform that's exclusively for publishers. We built it with edge processing, where computations are done on the device generating the data rather than in the cloud, for a faster platform that is more scalable, and more privacy conscious.
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Integrations
Company Details
Company:
LiveRamp
Year Founded:
2011
Headquarters:
United States
Website:
liveramp.uk/data-collaboration/
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
Videos
Customer Support
Online
LiveRamp Safe Haven Features and Options
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