LiveRamp Safe Haven Description
LiveRamp’s platform allows for privacy-conscious collaboration within your organization and with external partners. It helps you build audiences, activate data and gain actionable insights. Cookies are disappearing and you need to create a new foundation for marketing in the next decade. Safe Haven preserves the audience data you have invested in and creates powerful collaboration opportunities to grow a more accurate and dynamic view of your clients. Safe Haven maximizes your marketing data's value. With 600+ turnkey connections, you can connect to the best services for deepening your audience understanding, gaining access to new measurement reports, and forming a collaborative partnership with other companies to develop new predictive models, micro-segments, etc. Stop justifying your marketing with impressions or clicks, and start talking to the rest C-suite about a measurement that really matters.
LiveRamp Safe Haven Alternatives
Karlsgate
Get consumer insights without exposing or sharing your Personal Data. Karlsgate Identity Exchange (KIE)™, which uses patent-pending Cryptoidentity technology, matches anonymous data on-the-fly to create anonymized profiles. This allows market data to be used in a way that is more transparent than current regulations and ensures consumer privacy compliance. KIE provides data providers with maximum control and transparency. Data acquisition can be reduced from months to minutes. KIE simplifies the evaluation, contracting, and data management tasks so you can get up and running quickly. Simple data processing is made easier by sophisticated file-matching logic. KIE provides high-confidence file matching with deterministic cascading matches algorithms. Karlsgate allows companies to create strategic data collaboration partnerships, without having to share the PII from their customers. The data appending process is quick and ensures accuracy and recency of attributes. This means that you don't have to worry about whether your enhanced data set has been updated.
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xtendr
xtendr unhides detailed, privacy-preserving insights across multiple independent data sources. Xtendr gives you access to data that was previously inaccessible and protects your data throughout its entire lifecycle. You can be confident in privacy and regulatory compliance. Xtendr is not just anonymity; it is the missing piece of multi-party data-sharing with true privacy protection. It is cryptography at work so you can reach your potential. The most advanced privacy-enhancing technology for data collaboration. xtendr has solved the cryptography problem of data sharing among parties who are distrustful of each other. Take your business to the next level with a data protection solution that is enterprise-grade and allows organizations to form data partnership while protecting sensitive data. Data is the currency of today's digital age. Some say that it is replacing crude oil as the most valuable resource in the world, but there is no doubt of its importance.
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Optable
Integrated data clean room platform for activation. Publishers and advertisers can use Optable's data clean room technology for secure planning, activation and measurement of advertising campaigns. A new generation of data collaboration software that protects privacy. Customers of Optable can collaborate with customers and partners who are not Optable users. Flash Nodes on the platform allow you to invite others into a secure environment. Optable provides a decentralized infrastructure for identity, which allows the creation of private identity graphs. The infrastructure allows for the creation of permission-based, purpose-limited data clean rooms to minimize data movement. Interoperability between data warehouses and data clean rooms is essential. Our open-source software allows third party platforms to match data and Optable customers as well as implement secure cleaning functions for their own purposes.
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AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
To learn more, visit appsflyer.com.
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Integrations
Company Details
Company:
LiveRamp
Year Founded:
2011
Headquarters:
United States
Website:
liveramp.uk/data-collaboration/
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
Videos
Customer Support
Online
LiveRamp Safe Haven Features and Options
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