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Description

LiveRamp’s platform enables privacy-focused and customizable collaboration within your organization and with external partners, facilitating audience building, data activation, and gaining actionable insights. As cookies phase out, establishing a new marketing foundation for the coming decade becomes essential. Safe Haven not only safeguards your investment in audience data but also fosters significant collaborative opportunities, enabling a more precise and evolving understanding of your customers in a secure manner. By maximizing your marketing data's worth, Safe Haven empowers you with over 600 seamless integrations, allowing connections with top-tier services to enhance audience insights, obtain novel measurement reports, or initiate partnerships for developing innovative predictive models or micro-segments. Shift the conversation from mere impressions and clicks to metrics that resonate with the entire C-suite, such as incrementality, closed-loop measurement, journey analytics, and revenue impact, ensuring your marketing efforts are both relevant and effective. In doing so, you can transform how your organization approaches data-driven marketing strategies and foster a culture of informed decision-making.

Description

Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS) Yes 
Databricks No 
Google Ad Manager No 
Google Cloud Platform Yes 
LiveRamp Yes 
LiveRamp Clean Room Yes 
Snowflake Yes 

Integrations

Amazon Web Services (AWS) No 
Databricks Yes 
Google Ad Manager Yes 
Google Cloud Platform No 
LiveRamp No 
LiveRamp Clean Room No 
Snowflake No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

LiveRamp

Founded

2011

Country

United States

Website

liveramp.uk/data-collaboration/

Vendor Details

Company Name

Optable

Country

Canada

Website

www.optable.co

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives