LiveRamp Clean Room Description
Third-party cookies are disappearing, data privacy laws are expanding, and consumers are opting out. The customer insights you require are hidden inside walled garden and other channels. Meet the LiveRamp clean room powered by Habu. Integrate, analyze, and activate data across platforms to improve your ROAS. To drive strategic decisions, you can gain a holistic view of all performance data across advertising channels, walled garden providers, CTV providers and social platforms. Drive privacy-centric collaboration of data across the ever-growing LiveRamp ecosystem, unlocking opportunities and propelling campaigns. Accelerate the time to value by offering a tailored experience for business users through prebuilt templates, gen AI and advanced analytic capabilities. Optimize your spend by having full visibility of walled gardens and channels.
LiveRamp Clean Room Alternatives
Google Ads Data Hub
Ads Data Hub allows you to customize your analysis to meet your specific business objectives. Ads Data Hub allows for customized analyses that align with your business objectives, while maintaining Google's high data security standards and respecting the privacy of users. Ads Data Hub allows you to upload your own data into BigQuery, and combine it with Google's event-level data for ad campaigns. Combining your data and Google event data can help you unlock insights, improve advertising effectiveness, achieve data-driven goals, and optimize campaigns. Ads Data Hub results are aggregated across a group of users. This allows Google to provide a more complete dataset while still maintaining end-user privacy. Ads Data Hub was built to be privacy-safe, and its functionality is different from other data storage solutions. Even experts who have experience with other data warehousing and clean room solutions may need to learn to operate effectively in Ads Data hub.
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Google Analytics
Understand your customers like never before. Google Analytics provides free, powerful tools to analyze your business data in one centralized platform.
Google Analytics 4 (GA4) is the latest evolution of Google’s analytics solution, offering a more detailed and holistic view of user behavior across websites and apps. Designed with privacy at its core, GA4 uses event-based tracking for greater flexibility and precision in data collection. It features advanced capabilities such as cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses uncover key customer insights and make informed decisions. With seamless integration with Google Ads and customizable reports, GA4 enables businesses to optimize their strategies while staying compliant with privacy standards.
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Habu
Connect to data anywhere it is located, even in a different universe. Data enrichment and model enrichment are the best ways to increase and improve acquisition and retention. Machine learning will allow you to unlock new insights by bringing together proprietary models like propensity models and data in a secure way. This will enable you to boost your customer profiles and models and scale quickly. It is not enough to just enrich the data. Your team must seamlessly move from insight to activation. Automate audience segmentation to instantly push your campaigns across multiple channels. To save money and reduce churn, be smarter about who your target audience is. Know where and when to target. You have the tools to immediately act on data. It has been difficult to identify the entire customer journey and all data. Secure and easy access to intent signals is becoming more important as privacy regulations become more strict and data becomes more dispersed.
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1plusX
Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.
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Integrations
Company Details
Company:
LiveRamp
Year Founded:
2011
Headquarters:
United States
Website:
liveramp.com/solutions/clean-rooms/
Media
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Product Details
Platforms
SaaS
Types of Training
Training Docs
Live Training (Online)
Webinars
Training Videos
Customer Support
Online Support
LiveRamp Clean Room Features and Options
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