LiveRamp Clean Room Description
Third-party cookies are disappearing, data privacy laws are expanding, and consumers are opting out. The customer insights you require are hidden inside walled garden and other channels. Meet the LiveRamp clean room powered by Habu. Integrate, analyze, and activate data across platforms to improve your ROAS. To drive strategic decisions, you can gain a holistic view of all performance data across advertising channels, walled garden providers, CTV providers and social platforms. Drive privacy-centric collaboration of data across the ever-growing LiveRamp ecosystem, unlocking opportunities and propelling campaigns. Accelerate the time to value by offering a tailored experience for business users through prebuilt templates, gen AI and advanced analytic capabilities. Optimize your spend by having full visibility of walled gardens and channels.
LiveRamp Clean Room Alternatives
1plusX
Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.
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xtendr
xtendr unhides detailed, privacy-preserving insights across multiple independent data sources. Xtendr gives you access to data that was previously inaccessible and protects your data throughout its entire lifecycle. You can be confident in privacy and regulatory compliance. Xtendr is not just anonymity; it is the missing piece of multi-party data-sharing with true privacy protection. It is cryptography at work so you can reach your potential. The most advanced privacy-enhancing technology for data collaboration. xtendr has solved the cryptography problem of data sharing among parties who are distrustful of each other. Take your business to the next level with a data protection solution that is enterprise-grade and allows organizations to form data partnership while protecting sensitive data. Data is the currency of today's digital age. Some say that it is replacing crude oil as the most valuable resource in the world, but there is no doubt of its importance.
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Habu
Connect to data anywhere it is located, even in a different universe. Data enrichment and model enrichment are the best ways to increase and improve acquisition and retention. Machine learning will allow you to unlock new insights by bringing together proprietary models like propensity models and data in a secure way. This will enable you to boost your customer profiles and models and scale quickly. It is not enough to just enrich the data. Your team must seamlessly move from insight to activation. Automate audience segmentation to instantly push your campaigns across multiple channels. To save money and reduce churn, be smarter about who your target audience is. Know where and when to target. You have the tools to immediately act on data. It has been difficult to identify the entire customer journey and all data. Secure and easy access to intent signals is becoming more important as privacy regulations become more strict and data becomes more dispersed.
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SecurePlus
SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network.
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Integrations
Company Details
Company:
LiveRamp
Year Founded:
2011
Headquarters:
United States
Website:
liveramp.com/solutions/clean-rooms/
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
Videos
Customer Support
Online
LiveRamp Clean Room Features and Options
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