AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more
AthenaHQ is a powerful platform focused on Generative Engine Optimization (GEO), helping brands improve their AI search visibility and brand perception across AI-powered search engines. It offers tools to track brand mentions, identify gaps in AI-generated content, and enhance content to align with AI’s evolving preferences. With features like daily tracking, competitor analysis, and source intelligence, AthenaHQ provides actionable insights to help businesses stay relevant in an AI-dominated search landscape. The platform's AI-powered capabilities enable businesses to optimize content and drive more meaningful engagement through generative search.
Learn more
Lantern
Lantern serves as an innovative AI search intelligence platform that equips teams with immediate insights into their brand's presence within AI-generated content, along with strategies for enhancement.
By utilizing Lantern, marketing and communications teams can effectively monitor brand mentions, gauge sentiment, and assess visibility in AI responses, while also comparing themselves against competitors and evaluating their share of voice on important topics. Furthermore, Lantern transforms these findings into straightforward, actionable strategies that empower brands to enhance their visibility in AI-centric searches.
Our platform enables teams to:
- Monitor AI mentions and shifts in reputation as they happen
- Identify the sources that impact your brand’s visibility
- Refine content to boost discoverability in AI-driven platforms
As AI continues to transform the landscape of search, Lantern guarantees that your brand stays prominent, credible, and memorable in this evolving search environment, ultimately paving the way for sustained growth and engagement.
Learn more
Answer Monitor by Zion Labs
Answer Monitor provides real-time tracking of how various AI engines, including ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, reference, cite, and recommend your brand. It analyzes actual questions posed by customers, documents which domains are cited by each engine, identifies instances of ghost citations (where your URL appears without your brand being mentioned), and compares your brand's citation share to that of competitors over time. Developed by Zion Labs, a firm specializing in SEO and GEO (generative engine optimization) based in Brooklyn, NY, this tool is part of a broader array of complimentary AI-visibility resources. These include the Retrieval Readiness Score, which evaluates a site's readiness across nine dimensions; the AI Crawler Audit, assessing which AI bots are allowed or blocked by your robots.txt; the Answerability Score, which rates quotability on a scale of 0-100 for individual pages; the Chunk Previewer, illustrating how retrieval systems divide your content; and the Entity Check, which verifies recognition by Wikidata and the Google Knowledge Graph. Additionally, the suite features tools for identifying citation gaps, checking ghost citations, and evaluating AI citation share. All these free tools do not require any login and can deliver results in a matter of seconds.
Learn more
