KOBIT Reviews

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

PBRS brings automated report production and distribution to organizations using Microsoft Power BI and SSRS. Developed by ChristianSteven Software, it runs in your Windows environment and coordinates reporting tasks that would otherwise involve manual exports or multiple automation flows. Build workflows for Power BI Service, Power BI Report Server, Power BI Paginated Reports and Microsoft SSRS. Launch them at regular intervals, on custom calendars, after a dataset refresh completes, or in response to supported database, file, email and system events. For personalized (Dynamic) reporting, PBRS reads SQL or JSON instructions to apply each recipient's filters, parameters, output format and delivery details. Report bursting allows a shared report to become separate outputs for customers, branches, departments or individual users. Produce PDF documents, Excel workbooks and CSV files where supported. Use Excel templates and formatting, merge suitable exports into workbook tabs, or collect several reports into a single email, ZIP archive or bookmarked PDF. Passwords and encryption help protect PDF documents. Route finished files to email addresses, Teams, SharePoint, OneDrive, Google Drive, Dropbox, FTP or SFTP servers, network folders, Slack and printers. Deliver exported documents to external audiences without requiring them to access Power BI. Execution records, notifications, retry settings and blank-report handling support unattended operation. A REST API lets developers connect supported scheduling and execution functions to their own applications. PBRS suits reporting operations that need consistent output, recipient-specific content and coordinated delivery across multiple reporting sources.