JustRelate Marketing Automation Description

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It enables marketing teams to design, send, and automate personalized email campaigns, and can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem alongside CRM, Web Builder, and Email Builder. The platform supports trigger-based automation workflows — initiated by events such as form submissions, link clicks, or topic subscriptions — that execute sequences of follow-up mailings automatically, with branching logic based on recipient engagement. Audience management is handled through topic-based profiles and consent tracking, allowing precise targeting aligned with documented subscriber preferences. Email templates support field-level personalization via a built-in templating language, and content creation is assisted by a contextual AI that operates within the scope of the user's brand, campaigns, and project parameters. The solution exposes an API for integration into external application environments and accepts recipient data via CRM-connected lists or CSV import.

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Company Details

Company:
JustRelate Group
Year Founded:
1989
Headquarters:
Germany
Website:
www.justrelate.com/de/justrelate-marketing-automation
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