
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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Prezly
Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage.
Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. bloggers, media, board members, and employees can easily keep track of all their contacts).
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Press Ranger
Press Ranger is an innovative media database powered by AI that simplifies the process of discovering and reaching out to journalists. With an extensive collection of over 500,000 journalists and publishers, users can pitch directly through the Press Ranger platform or send personalized emails. The AI tools offered allow for the easy creation of targeted lists, campaign management, and performance tracking. By entering the details of your company or client, Press Ranger efficiently generates a curated list of journalists currently covering relevant topics. Each journalist's profile includes comprehensive information such as email addresses, social media links, phone numbers, and their specific writing interests. Users can either pitch directly from the platform or utilize their own email communications. Additionally, Press Ranger's AI capabilities enable the drafting of press releases, pitch emails, and contact lists tailored for global media distribution. You can craft impactful media campaigns right within Press Ranger and monitor the effectiveness of your public relations initiatives with up-to-the-minute analytics. Moreover, as the journalist database continues to expand, users can connect with an increasing number of writers who actively seek stories from the Press Ranger platform. This growth ensures that your media outreach efforts remain effective and relevant in a rapidly changing landscape.
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