Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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Popl
Popl is the leading solution for digital business cards and contactless lead capture, built for today’s professionals and teams. Instantly share your info—phone number, email, LinkedIn, calendar, and more—using a tap, QR scan, or custom link.
Designed for fast-paced environments like trade shows, events, and on-the-go meetings, Popl empowers users to collect leads instantly, tag contacts, add notes, and push them directly into CRMs like HubSpot, Salesforce, Zoho, and thousands more.
With a powerful team dashboard, organizations can manage user access, enforce brand consistency, monitor engagement, and streamline onboarding through Azure or CSV import. Integrated analytics and follow-up automations ensure every new connection drives real business impact.
Be part of the future of networking—powered by Popl.
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Informa TechTarget Priority Engine
Priority Engine™ enhances sales and marketing efforts by offering immediate access to genuine buyers within prioritized accounts. Discover how Priority Engine can bolster your initiatives. Accelerate your deal closures with Priority Engine Email Alerts, which provide important updates on the most engaged accounts in your area directly to your inbox. Furthermore, transform your website traffic into viable leads using Inbound Converter. This feature of Priority Engine automatically detects in-market accounts visiting your site, adds contacts from the active buying team, and enriches them with insights on purchase intentions, thus facilitating your closing process more effectively. By leveraging these tools, companies can significantly boost their conversion rates and overall sales performance.
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DemandScience
DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion.
Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.
Solutions offered:
• PureSyndication - delivers high-quality opt-in leads for your campaigns.
• PureABM - accelerate your growth with targeted ads to the accounts you really want.
• PurePush - provides you with mid and bottom funnel prospects who are closer to the close.
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