Improvado Description

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

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Pricing

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Integrations

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Reviews - 1 Verified Review

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Company Details

Company:
Improvado
Year Founded:
2015
Headquarters:
United States
Website:
improvado.io
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Improvado Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Data Extraction Software

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Big Data Platform

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Integration Software

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

ETL Software

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Data Analysis Software

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Continuous Integration Software

Build Log
Change Management
Configuration Management
Continuous Delivery
Continuous Deployment
Debugging
Permission Management
Quality Assurance Management
Testing Management

Data Warehouse Software

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

Data Visualization Software

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Data Preparation Software

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Improvado Lists

Improvado User Reviews

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  • Name: Alina T.
    Job Title: Marketing Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A great all-in-one ETL platform

    Edited: Jul 19 2021

    Summary: Overall, Improvado is amazing. We recommend it to anyone who deals with marketing data-related activities on a daily basis.

    Positive: Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

    Negative: I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

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