Hootsuite Reviews

Summary: Our overall experience has been excellent with Hootsuite. It's a great productive software for businesses to easily manage and post on different social media platforms without switching the app.

Positive: Hootsuite is a vital tool for business social media accounts to schedule posts on multiple supported platforms. On its positive side, it's very easy to configure with accounts, schedule posts, track user engagement and making draft for future posting.

Negative: One recommendation, same time posting on multiple platforms doesn't work every time.

Summary: Hootsuite is practically the resourceful social media manager for business accounts. The bundle premium plans are well categorized as per requirement. The reports and impression analytics of social media posts are very informative. It's a robust and versatile platform.

Positive: Hootsuite helps to reduce the effort of managing social media accounts of the business. It offers automation and a schedule of posts. It also helps to make a positive impression of the business. The analytics of shared posts are informative.

Negative: I liked all of its features and it was easy and smooth. No cons.

Summary: Hootsuite is an intuitive web-based business social media accounts management tool. It effectively allows me to manage multi-platform social media accounts in one place. With Hootsuite, I save my time and analyse use engagement using its robust analytics.

Positive: It gives me one place to manage different platform business accounts.
User engagement reports.
Multi-type automation and scheduling.
Supports every big platform.

Negative: I never encountered any problem with this platform.

Summary: Hootsuite is interactive and dynamic social media management platform. it offers planning creation and scheduling of social media posts from single dashboard. It offers integrated inbox which acts like master inbox and all the incoming messages from different social media accounts are auto populated here and it can be used to reply from the same dashboard. It offers publishing calendar - it is a feature which you can use to see all your scheduled post sorting them with calendar dates. The analytics section is good enough to analyse the social media performance and engagement.

Positive: Hootsuite offers an interactive platform which can be used to manage all social media accounts from a single dashboard. The whole operation of this platform is basically divided in three categories that is Plan, Create and Schedule. It offers very interactive UI which is very easy to use.

Negative: Hootsuite is a good platform to manage, engage and monitor social media interactions.

Summary: In general, I think that this platform has had a really positive impact on my entire company, on our technology company. It is very important to keep our social networks active in order to have a greater reach and obtain more clients for our company and for the services we offer. That is why we believe that we have had exponential growth thanks to Hootsuite. This platform has allowed us to correctly manage each of the social networks. In addition, the real-time statistics system has allowed us to perform better skills and make better decisions when making new publications. Our clients have been much happier with each of the publications and promotions that we have sent from our social networks. We have generated all of these publications thanks to this platform. We will continue to use this platform as the main measure to manage all of our existing social networks within our company. It is fantastic.

Positive: Within my company, it is essential to have a proper online presence, which helps us prioritize interaction with all clients. That is why we have implemented this great platform in our company. The things that I liked the most have been:

1- The first feature that I liked about this platform is that it offers me the ability to make simultaneous publications. This means that by just creating a single publication within this platform, I can distribute and publish this publication on all the linked social networks. This is incredible, since it offers me the ability to keep my social networks active, without having to do it manually. By just creating a single publication, I can publish this same information within all my social networks, which helps me save a lot of time within my company.

2- I also liked the intuitive and creative way this platform has to create new posts, as it has a drag and drop system which allows you to create an interactive post for all your clients, you can add color within the text, add a different font for the text in your posts, edit images for your posts, add filters to the images and much more, the post creation tool is really quite complete, and this allows the post to be much more attractive to clients or followers of your social networks.

3- It offers real-time analytics, the analytics system is really quite complete and allows you to view statistics in real time, it allows you to view the growth or decline that your social networks are having, with respect to the reach of the public, in your posts, it also allows you to view in real time where the visits to your posts come from, you will be able to know exactly the region where the visits to your social networks come from.

4- Another positive feature of this platform is that it offers a system in which you can serve all your clients. In one place, this system allows you to receive all your social media messages in one place, they are automatically organized with labels for each social network, which helps you identify where that client's message comes from. This function is relatively important for us, since our entire work team can attend to all client requirements through this multifunctional inbox.

Negative: The things that I did not like about this platform, or that could be improved a little are the following:

1- This social media management platform does not have the option or function to create new advertising campaigns on our social networks, this is quite negative, since we have to use other platforms and import each of the campaigns manually to our social networks, there is no way that this platform can manage any type of campaign that is incorporated into our social networks, this function is relatively important for us and we consider that it should be present in this social media management platform. I would like to create marketing campaigns within this platform and be able to send them to each of the social networks in an automated way. I hope that they can soon implement this function.

2- I also did not like the way in which this platform works within mobile devices, since it does not allow me to answer the messages received in the inbox by clients. In order to respond to each of the messages, I must do so from the desktop version. In addition, this application for mobile devices does not allow me to create publications as diverse as I can do from the desktop version, since it lacks many functions.

Summary: Hootsuite is a very versatile social media profile management that can help you streamline your workflow and improve your results. It has many features and integrations that make it easy to create, schedule, monitor, and analyze your social media content across multiple networks. However, it also has some drawbacks that can limit its functionality or increase its costs. Depending on your needs and budget, you may find Hootsuite to be a great solution or a disappointing one. Therefore, it is advisable to try the free plan or the 30-day trial before committing to a paid plan.

Positive: Its comprehensive features, this platform offers a range of features that cover all aspects of social media management, from content creation to collaboration and reporting. I can easily create, edit, and schedule posts for various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Mentions, comments, messages, and hashtags on your social networks can also be tracked and responded to from one dashboard. You can also access detailed analytics and information that help you measure the performance of your social networks and optimize your strategy. Hootsuite also integrates with many third-party apps and services that enhance its functionality, including Canva, Dropbox, Google Drive, Mailchimp, Shopify, and more.

It has a simple and intuitive interface that makes it easy to navigate and use. You can customize your dashboard with different flows and tabs that show you the information you need at a glance. You can also use the planner view to see your scheduled posts in a calendar format and drag and drop them to adjust the time. Hootsuite also has a mobile app that allows you to manage your social networks on the go.

Scalable prices, it has different plans and pricing options that adapt to different needs and budgets. There is a free plan that allows one user and three social profiles, which is ideal for beginners or solo entrepreneurs. There are also paid plans that offer more users, profiles, features, and support.

Negative: Expensive Plugins, while Hootsuite has many features and integrations, some of them require additional fees or subscriptions. For example, if you want to use advanced analytics tools, like Hootsuite Impact or Hootsuite Insights, you have to pay more for them. Similarly, if you want to use premium apps or services, such as Adobe Stock or Tailwind, you must have separate accounts or subscriptions for them. These plugins can quickly increase your costs and make Hootsuite less affordable.

Limited functionality, although Hootsuite supports many social media platforms, it doesn't offer full functionality for some of them. For example, I can't schedule or post Instagram Stories or Reels from within Hootsuite. You also can't edit or delete posts once they're published from Hootsuite. Additionally, some platforms have restrictions or limitations on the frequency or number of posts you can publish from third-party tools like Hootsuite. These limitations may affect your social media strategy and results.

Poor performance, it has technical issues and crashes. For example, I have complained that their accounts are offline or that their posts don't go live as scheduled. Some users have also encountered errors or delays when loading data or displaying analytics. These issues can affect your productivity and efficiency when using Hootsuite.

Summary: Hootsuite has been able to help me perform better on all of the popular social media outlets out there today. My objective as a company is to be able to solve the real estate problems of my clients and thanks to this platform I have been able to make myself known even more on the internet since it is the best way to grow quickly and not wait years to start having clients who need the services of my company.

The good thing about this platform is that I can manage any social network that is currently popular or not, I can also make any type of publication that can be made in different social media regardless of the different format that exists between each social channel, allowing me better diversity and ease of being able to share content related to my company.

This platform helped me to schedule the publications more easily and have control over each one of them so as not to violate the rules of each social network, since if this happens my company will be less visible, making it more difficult to have potential clients. and remaining invisible to many other people interested in the real estate market. So being able to approve or deny each publication is important to me and I hope that in the future with artificial intelligence I can do this process automatically by detecting without the help of a human being to be able to choose if a publication does not comply with any regulations, saving more time for be able to use it in task management and creative development for the next publication.

Positive: + It has been very easy for me to have access to the publications before being published, this in order to approve or not and thus be able to have publications that adapt to the rules of my company and also comply with the regulations of each network social that I have implemented on this platform. I try to make as little mistakes as possible so as not to make mistakes when posting, because if any social network prohibits my post, I will have less impact and my company will not be able to continue scaling in the different social media, so it is very good that Hootsuite has the ability to approve before sending.

+ Being able to plan content is a very pleasant visual walk, I really like how everything is organized. I also like how it shows other's pending posts when working collaboratively, it's just neat. It is also possible to view pending posts as they can go unnoticed from time to time, likewise any post status is displayed in the post schedule panel. So you can't lose sight of every post made and to be posted on any social network at any time. Another thing that I liked is that you can leave notes in case you need to make an edition or any comment that needs to be left without communicating it directly in the chat, but you can see everything right there.

+ You can take marketing courses with this platform, they have been very useful and a great help for this new digital age. These courses are very intuitive since it not only talks about the correct use of this platform but also these courses have allowed me to learn more about marketing, giving me the best secrets to scale my company through social media. I really appreciate that they have taken the trouble to allow each company to grow by helping to take the best strategies to be able to expand through the internet and not be forgotten, obtaining more visits, followers, clients and potential clients.

Negative: - The interface should include a simplified version of the basic functions that are frequently used within Hootsuite as it is very overwhelming to have so many options within one space. By this I mean that I would like to have the possibility of putting together my own workspace to improve the workflow when managing content from my company's social channels and to be able to work collaboratively more easily. I am not saying that they have to eliminate functions, but rather that those that are not useful can be removed since they obstruct the view, so I am saying that practicality in handling the interface should be facilitated to make it more friendly.

- The costs are too high, this would result in obtaining a lower ROI compared to other platforms. In addition, there is always a sudden increase in prices, I have gone from monthly plans to an annual plan since it was much "cheaper" and thus have to spend less. However, I have thought a lot about being able to switch to another platform for the same problem of the high price that they do when making a monthly charge. I don't understand why the increase is not very attractive to me and even less so for small businesses, they should adjust and consider prices.

- There is a file upload limit, sometimes it is difficult to work like this because you have to manually compress the files so that they can be published on networks. By doing this, quality is lost when it comes to having a publication with an excellent and professional visual section. This platform could also be able to show the measurements, weight and format of the admissible files in any section of its interface before uploading a file, since it would make it easier to know how we could upload each file without having delays due to not being able to upload them due to having some of the things wrong. already mentioned.

- I don't understand how to make Instagram posts when it comes to carousel posts, it's a bit limiting to make only one image when my goal is to be able to make several regardless of the amount since Instagram currently allows you to send a large number of images and videos within a single post. This way I would avoid having to send a direct review and in addition to doing the publication manually since I could not schedule it because it is not possible to make several multimedia files in a single post.

Summary: Hootsuite has meant a lot to our company since this platform has allowed us to create a large number of publications simultaneously, in addition, this platform has been the main reason why again social networks have remained active every day, since we have a team in charge of creating and scheduling posts for specific days, and we love the fact that we can schedule posts for any date without any limit, this is great so we can spend our time on other things while posts are uploaded every day thanks to the programming system. This platform has been around and they have been imprisoned for approximately two years, and we really do not regret having wanted it, we are very happy with the results provided so far, this platform has allowed us to manage several social networks simultaneously, we have been able to upload new ones publications on our Twitter account, as well as we have been able to keep our company's Instagram account active. In addition, it is important to highlight the great performance that this platform has to view the statistics and the reach of our publications, this platform offers us detailed statistics on the reach, we can view the region that has accessed our publications the most, we can also view all the interactions that visitors have had with our social networks, without a doubt, this system of analysis and programming of social networks is fantastic and very complete.

Positive: Hootsuite has been an incredible platform to be able to manage all the social networks of our company, the main use that we gave to this platform was to schedule new publications for all our social networks, the first feature that I liked about this platform is that allowed me to schedule posts for my company's Twitter account, in this way I could keep all our followers within this social network informed, in addition, I also liked that this platform allows me to avoid all kinds of images that I will use in the posts for my social networks, it has an image editor that can be used when uploading a new publication to your social networks, this editor is highly optimized, it has very professional tools and allows you to have a very complete image edition, so that you can have a very well elaborated image in each publication. Another of the features that I like about this platform is that it allows me to schedule multiple posts without any limit, I can schedule up to 10+ posts to go up on a specific day, or I can schedule up to 50+ posts to go up. they are uploaded daily for a week, this is amazing and here in a single day I can schedule several posts so that my social networks are active for a whole week. I also like the way in which the platform allows you to view the statistics of each of the Tweets that I have sent in my twitter account, this helps me to know the reach of the public that each publication has had, I have loved the statistics.

Negative: One of the main disadvantages of this platform is the lack of statistics for the inbox, this inbox allows you to receive all the messages from each of your social networks associated with this platform, however, there is no type of function that allows you to statistically visualize the positive or negative response that each of the requirements received in your social networks has had through this inbox, having this statistics system would help us to understand if our clients have been served correctly through this inbox direct messaging, in this way we could also qualify the attention that I tell customers that is to request a hydration during through social networks. The second negative feature of this platform is that it has a really high price, and currently there are many other platforms that offer similar features and that are at a much more accessible price, I consider that the plans of this platform are very high. The last negative thing about this platform is the lack of teamwork functions, currently the platform does not offer functions to be able to create a post together with the collaboration of a colleague, also, you cannot edit images of posts together, either You can modify the information of a publication with the collaboration of your work team, this platform needs to implement functions to work as a team.

Summary: Hootsuite has provided really good results within the real estate company, since we started using this platform we have had an easier time creating publications, since when we have free time, we can schedule publications so that they run on a date and time Specifically, this saves us a lot of time every day, and at the same time makes us keep active social networks again without having to do it manually. I really liked the experience provided by this platform, I consider that it has been quite easy to use, the process of linking and integrating with social networks was also quite simple, in addition, the time it took us to obtain results was almost Immediately, as soon as we started using this platform, we were able to access the functions of scheduling and managing social media posts, so we can immediately add social activity simultaneously, thanks to Hootsuite. I am happy with the way this platform has worked over the years, we have been using it for more than two years and we have had innovative results in the organization of the social again, in addition, we can know exactly where the public comes from and the views of each publication.

Positive: Hootsuite is an infallible platform for us, because it helps us manage all the social networks that we use in this company, this platform goes far beyond just monitoring the activity that we have on our social networks, since it provides us with advanced functions to schedule publications for a specific date, as well as provides functions to manage the inbox of each social network and have proper customer service on social networks. One of the first things I liked about this platform is the process to post multiple scheduled posts at the same time, this platform has advanced features to post simultaneously across multiple social networks, it's easy to schedule a post to be posted on a specific date and time, on various social networks. Another of the features that I liked about this platform is that it works in real time, so you will not have to manually do social grabbing to view the activity and progress of the traffic that each publication has had, just by using this platform. You will be able to check the activity and comments received in each publication, as well as you will be able to understand the traffic that you have generated with each of them. You will find information in the main panel of the platform, which offers specific details about each publication.

Negative: One of the main problems that this platform has is the fact that you cannot consult detailed information about Instagram posts, since this platform only offers functions to view the number of comments, how many times a post has been saved by a user , and other basic details about the publication, however, within this platform you cannot see how many people have seen that publication, the reach that it has had. Therefore, due to the limited statistics that this platform offers with Instagram, in order to view the progress of a publication you will have to do it manually from the social network. In addition, another of the negative factors of this platform is the free version, since the platform only allows you to associate up to two social networks simultaneously, therefore, you will not be able to have a correct administration of extensive social networks until you purchase a plan. payment. I really do not recommend the free version at all, it is quite limited, offers very limited details and limited statistics for each post, as well as has limits when it comes to social media linking.

Summary: I am very happy with the general results provided by this platform, I consider that it has performed quite well since it arrived at the company, this platform has allowed us to manage each of the social networks linked to our company, we currently use more than five networks social in our company with the main objective that we can keep all our followers and customers active and informed. The experience obtained with this platform has been good enough for us to consider continuing to use it for the next few years, since it has shown that it has a very good capacity to manage our social networks to go to lyse an automated programming to create publications every day, in This real estate company is very necessary to be carried out in daily publications, therefore, this platform is very important for the general operation of the company. I must emphasize that this platform has given me a fairly comfortable system to use, the general panel of this platform helps me individually manage our social networks, in addition, it allows me to create general publications and individual publications, it is incredible how this platform works, since that keeps me informed about the latest changes in posting trends across social media.

Positive: Hootsuite is a very sophisticated service that provides innovative results to all those companies that seek to maintain a correct activity in all their social networks, this platform is very key to generate a correct performance in social networks, with the help of this platform you will be able to generate activity every day for all your followers, in addition, you will have a statistical monitoring of each of the results generated by each publication you make. Next, I will mention one of the main things that I like about this platform.

1.- One of the main things and I like about this platform is that it is capable of monitoring several social networks in real time and simultaneously, this function is very important for our company, since in the company we use up to more than five networks. social to offer a constant activity to all our followers and customers. This function allows us to simultaneously manage each of our social networks, keep them active, view the statistics of each of them and much more. It is incredible how this platform allows us to link several social networks in the same way with work so that we can manage each one of them, we can publish new material for our followers simultaneously, and much more, I am for the administrator that allows several social networks, it is impressive and very beneficial.

2.- One of the most important functions that this platform has is the inbox system, this inbox is divided between the number of social networks that you have associated with your account, in this way you can have a separate inbox For each of the linked social networks, this function is relatively important for companies that have up to more than five social networks, since it allows you to attend and respond to each of the messages you receive from all your clients or visitors, as well as from your followers. This inbox is very functional, it provides you with a wide view of the number of messages received without having to manually enter each of the social networks. Just by accessing this section of the inbox, you will be able to review all the messages received at a specific time and answer each of them, use each Social Network separately.

3.- Another thing that I like about this platform is that you can schedule various publications to be made on a specific date and time. This function is very important for companies that constantly have many occupations, since it greatly facilitates the creation of new activity within each of your social networks, this function is very important for our real estate company, since we are constantly publishing relevant information about the real estate area for our visitors and followers, this function allows us to schedule publications to keep our social networks active every day, we have configured this platform to send automated publications to our social networks every day, with content and images that we ourselves we have created.

4.- The fourth thing that I have loved about this platform is the ease with which it allows you to configure, synchronize or integrate the various social networks that you use, having a simple button you can log in to the social network that you want to link and immediately this will be registered within the platform. The process of registering these social networks on this platform has been quite simple, it took us about an hour to link all the social networks correctly, the process was quite fast and allowed us to obtain much faster results than on any other platform, so As soon as we were able to link all of our social media, the platform allowed us to immediately use all the tools to manage social media.

5.- The fifth thing that I love about this platform is its ability to keep me informed about the trends that are taking place within my publications, the platform has an automated system that sends me notifications and a media back when a publication that I have created within any of my social networks, has become a trend, in addition, it also sends me notifications when a specific topic has become a trend in a social network, so that we can create publications that resemble that trending topic, and thus obtain many more views of what you laugh social. This function is relatively important and allows us to keep social media active with relevant and trending information.

Negative: Hootsuite is a very beneficial service, the vast majority of its functions help you to have a correct administration of social networks in a simple way, with just a few steps you will be able to send training publications you would like to several of your social networks. However, during this period we have also witnessed some negative things. Next, I will mention the negative things that this platform has.

1.- The main negative thing that this platform has is that it cannot make a live broadcast simultaneously on several platforms, that means that if you want to make a live broadcast that your followers can see, you will have to do it in one specific social network and individually, since this platform does not have the function of making a live broadcast simultaneously purchased from social. Having this function implemented on this platform would help our company a lot, since we could make a live broadcast on Instagram, Twitter and also on Facebook, so we consider that this function is very important to be implemented as soon as possible, to allow a consolidated live transmission is generated simultaneously.

2.- Another of the negative things that this platform has is that it does not allow the blocking of inappropriate comments within our publications, nor is there a system to block spam comments within our publications. It is very necessary that we simply have this system, to make sure that we only receive comments from real people and comments that are really critical and help us improve our interaction with our followers. We consider it very important to receive positive and negative comments within each of our posts, but it would be great if there was a function that allows us to block rude comments and inappropriate comments, to ensure that we are receiving very good quality comments on our posts. , in order not to damage the image of the publication, I hope that this function will be implemented as soon as possible to improve the quality of comments received.

3.- Another of the negative things that this platform has is that there is no system to protect us from the spam that we receive in our inbox, we constantly receive messages from malicious robots in charge of making Spam, the inbox that this platform offers us it is capable of receiving all those messages and not detecting any suspicious activity, which is why, in another inbox, we constantly have spam messages. It is very necessary that simply a system to protect us from this activity, and to ensure that we only receive direct messages on social networks from real people who do want to contact us, and not from robots that are only dedicated to spamming.

Summary: Hootsuite has become a very important platform for us, during these two years that we have been using it we have obtained a quite good experience, since this platform allowed us to add additional activity to each of our social networks. For us it is very important to use this platform, since I can see how many administrators and collaborators there are in each of the social networks, in addition, you can interact with visitors in a much simpler way, answer messages from a unified inbox that is sent to me immediate notifications. This platform has really delighted me, I will continue to use it in the long term mainly because our financial services company is very important that we look at the activity or reception rate that visitors to our social time are having, offer our financial services and obtain users therefore it is quite important for us, and this platform has been achieving it.

Positive: HootSuite has been a very good software when it comes to managing each of our social networks, the way in which this shower works in general helps us to manage the amount of social networks so extensive that we use for our company. The first thing that I like about this platform is that it provides me with a real-time analysis of each of the changes and of the publications that have been uploaded on other social networks, in this way, as within our company there are several Metra administrators Once social, I can see each of the changes they make. In addition, I can also see the comments made by customers and visitors to our social networks. The second thing that I like about this platform is that you can review publication programming, in this way you will not have to be glued to the computer all the time creating publications for your company, you only have to configure the publications with the content so that you can also configure the time and date it will be published, this way you can upload a publication without even being on your computer. The third thing that I like about this platform is that it allows you to answer each of the messages individually, this platform offers you a separate inbox for your social networks, in addition, you can answer the messages from the same platform without accessing to your social networks.

Negative: HootSuite has been a very good software when it comes to managing each of our social networks, the way in which this shower works in general helps us to manage the amount of social networks so extensive that we use for our company. The first thing that I like about this platform is that it provides me with a real-time analysis of each of the changes and of the publications that have been uploaded on other social networks, in this way, as within our company there are several Metra administrators Once social, I can see each of the changes they make. In addition, I can also see the comments made by customers and visitors to our social networks. The second thing that I like about this platform is that you can review publication programming, in this way you will not have to be glued to the computer all the time creating publications for your company, you only have to configure the publications with the content so that you can also configure the time and date it will be published, this way you can upload a publication without even being on your computer. The third thing that I like about this platform is that it allows you to answer each of the messages individually, this platform offers you a separate inbox for your social networks, in addition, you can answer the messages from the same platform without accessing to your social networks.

Summary: Hootsuite is a very reliable site to have a correct customization of your publications and to keep your social networks more active, when you are creating a publication, you can edit it within this platform, if you are inserting an image within the publication you can also have an edition of it from the platform, it has all the necessary editing tools so that you can have a very successful publication and with an optimal design for your clients. I started using this platform more than a year ago, and the results have been really stable, I have been able to perfect the way in which we manage our social networks, within our projects sector it is quite important for us to share the projects that we are developing within of our social networks, so that customers can visualize what we are doing within the company, and this platform has been optimal for the corresponding publication of our projects within the social networks that we use every day in this company. I am happy with the results obtained during all this time, it has really given me the platform very quickly, I have perfectly understood each of its functions, I have also understood all its sections and the way in which this platform allows me to visualize the progress of my publications. Controlling the audience is quite easy thanks to this service, we will continue to use it in the long term.

Positive: The most notable feature of Hootsuite is that this platform focuses on perfecting the planning or programming of publications, therefore, keeping your social networks fully active without the need to do it manually is possible within this platform. There are several things that I have loved about this social network management service, mainly its very comfortable interface, the way in which you can easily manage social networks and many other things. The things I liked the most about this platform are:

1.- It excellently complies with the planning and programming of publications, this means that if you will be very busy for a week, you can dedicate a couple of hours to program all the publications that will be made within this week, you can make scheduled publications at any time, and at any time, this publication schedule helps keep your social networks fully active without having to do it manually, and you will also save a lot of time and money.

2.- Another thing that I love is that with this platform you can see in real time all the traffic of your audience, you can see separately or individually the traffic that you have generated in a specific Social Network, as well as you can see in the main panel, the progress or the traffic obtained in a general way in all the social networks that you have linked to your account, the visualization in real time and in a graphic way helps us to understand everything that we have generated thanks to our publications, We can see how much audience we have captured, how much audience has interacted with the created publication and much more.

3.- The Calendar view is another of the things that I like the most about this platform, since it provides me with a much broader view of the days in which I already have a publication schedule, for example, if I am reviewing the programming of publications for a week, I can see with that attitude the days in which I have already carried out the programming successfully, to continue adding publications in the remaining days, it is a very beneficial tool and that helps me to have an order to the Time to plan posts.

4.- The way in which I can get all the messages I receive within the various social networks in the same inbox is fantastic, since this helps me to answer those messages in a much more optimal way, for us it was enough It annoys me to reply to messages separately on each social network, so this platform has put all those messages together in a single inbox, which allows me to respond as quickly as possible.

5.- It has an excellent application for mobile devices, which allows me to manage all social networks, schedule publications, view audience traffic and much more, this application is completely good and helps me keep my social networks managed no need for a computer.

Negative: There are several negative factors that need to be mentioned about this platform, Hootsuite is a fairly complete service that allows social networks to be active as long as possible, I highly recommend this platform if you are looking for a service that helps you manage your social networks simultaneously. The things I like least about this platform were:

1.- HootSuite is not able to show you the trending topics within your social networks, that means that it will not be able to show you the publications that have been most outstanding within your account or social network, this is a very important negative factor because You will not be able to visualize in a more exact way which have been the most successful posts within your publications, in addition, this also causes you to not be able to correctly visualize the publication that has generated the most traffic or comments within your social network. It would be excellent to be able to visualize this information in a concrete way, to create a section in which the most outstanding publications or those that have generated the most traffic are shown.

2.- This platform is not capable of showing the number of followers or people you have followed within your Twitter account, this means that if you intend to use this platform to monitor the followers of your Twitter account, it will not be possible. , currently this application allows you to view the traffic obtained within the publications of each tweet, but it will not allow you to monitor the number of followers or people who stop following you.

3.- The prices may turn out to be a bit high for some companies, I really did not recommend this platform for all companies and less if they are small companies, since it offers really high plans with respect to their costs, and there are better alternatives to consider.

Summary: Since Hootsuite came to our company, we've had fantastic management of all of our social media. Previously, everything was a disaster, since it was very difficult for us to keep our social networks active, we used several social networks of our company and for that reason, managing each one of them separately was a very complicated and time-consuming process. The main reason why we started using this software is because we noticed that social networks are the main influences for our company to be known in different parts of the world, so we did our part and hired this great service. We do not regret using this software, on the contrary, we are happy with the functions that it has provided us all this time. The costs of the plans of these platforms were quite accessible for our company, in addition, all our clients are satisfied because they are kept informed about all our services and about all our sales of our company, we publish everything on our social networks so that information reaches them directly. We will continue to use this great service to manage our social networks.

Positive: Keeping our social networks active is quite a complex task when you don't have a system that is capable of managing all of them in one place. Previously, we had the problem that since we had several social networks of our company, it was a bit difficult for us and we did not have enough time to keep them active every day, however, after the arrival of Hootsuite, everything changed in a positive way. One of the main things that I loved about this platform is that it offers me the possibility to schedule posts. Sometimes, in our company we do not have time on an exact day to make publications, when that happens, a day before we make the programming of the publications so that they are published automatically the next day. The scheduling system works flawlessly and is one of the most important features for us because of how useful it is. Another of the features that I loved about Hootsuite, is that it offers me a fully organized panel where I have the activity of each of our social networks. This function is also quite important for us because it is not necessary to access a social network individually, with this platform we can know all the activity that our social networks are having in general, Hootsuite Divides each of the social networks that are in columns into columns connected to this program, in this way we can know exactly which region a specific publication belongs to. Having this monitoring from the same place has helped us a lot, we can monitor the activity in real time without carrying out a complex process. It should be noted that from this main panel I can reply to tweets, make comments, review follow-ups to a specific publication and much more, without having to access the social network.

Negative: One of the main problems that I found during my experience with Hootsuite, is that this platform does not offer me a Calendar system so that you can see in a general way all the plans that I have for an exact date and for an exact time. When I make the plans, the system offers me a panel where I have to review the plans manually, it would be excellent if the system offered me a calendar system where I can see all the days of a month and be able to make plans with the system of drag and drop, this would be a much more planning mechanism and would help me visualize all the notifications that I have for the following days. Another of the negative things about Hootsuite, is that it does not have an inbox where all the direct messages we receive on each of our social networks are stored, this has forced us to manually pay attention to our messaging on our social network of Facebook, Instagram and Twitter. The function of receiving all messages within the platform would be excellent, this would save us a lot of time and allow us to answer all messages from our clients in record time, since we would see them faster.

Summary: It is important to highlight the excellent benefits that this system has provided for the organization, creation and administration of all types of publications on our social networks. Previously, we had very little active social networks, we uploaded very little content since it was stressful for us to manually upload content to each of our networks, however, the arrival of Hootsuite served to change our idea and our way of managing social media. Hootsuite is being used by all of our company's employees to manage social media in a number of ways, and our employees can split the message tickets they send us on a daily basis across our accounts. It would be excellent if they integrated a collaboration system, so that our employees can work together. There are a few things to polish in Hootsuite but for now I think it's a very worthwhile software for businesses.

Positive: Having the ability to manage social networks in one place is really impressive, and it helps that there can be a much more exponential order for the publications, interactions, reports and requests of the various social networks. Hootsuite has delivered quite a variety of benefits, the things I liked the most about Hootsuite were:

1. You can schedule posts for all the social networks that I have integrated or for specific social networks. Post scheduling is very important to us, it helps us keep our social networks more active while we do other things. We usually do the scheduling of posts at night, so they post automatically as the day goes on.

2. The progress of the traffic of each of the social networks can be viewed separately. It is not a software that shows general reports of the traffic generated in social networks, it works in a very autonomous way and the results are seen separately, so it is quite easy to identify which social network has had the most production for us.

3. Linking social networks to my Hootsuite panel is completely easy, it is very easy for me to add our social networks from Twitter or Instagram, it is a fairly simple process and this has helped make the platform easier to use.

4. With Hootsuite I can keep track of all the messages that have not been answered in each of our social networks, we receive constant alerts in our Hootsuite dashboard to attend to each of the messages received, so it is quite certain that our clients will receive a response from us thanks to Hootsuite.

Negative: In Hoosuite, there is no way to do teamwork to be able to post together. Our employees must do post scheduling by chatting in third-party software, as sharing post ideas cannot be done from Hootsuite, there is no team chat or dashboard for teamwork and brainstorming posts. It would be excellent to be able to create publications with the participation of my colleagues, so we could make more complete publications, with more valuable information for all our clients while we reinforce group work. The general operation was quite good, without apparent failures, we have never presented any delay in the updates of the Feed of the social networks, so we are satisfied with its general functionalities.

Summary: The management of our social networks has benefited exponentially thanks to Hootsuite. Previously, managing several social networks was quite complicated for us, sometimes we did not have enough time to add activity in all social networks, however, after the arrival of Hootsuite, everything changed in a positive way, we have been able to publish daily On our social networks, we've been keeping our followers updated every day thanks to Hootsuite. In addition, with this great platform we have been able to have details and reports on the behavior of our followers, knowing what type of publications they are liking the most. I thank Hootsuite for giving my company social networks a better direction.

Positive: In our company, we make use of various social networks to keep all our clients informed about promotions, properties for sale and much more, so Hootsuite has played a very important role in this aspect, the control of our social networks is quite necessary , and Hootsuite has helped us make that an easier task. One of the things that I liked the most are:

- It allows me to manage, organize and add activity to several social networks simultaneously. Hootsuite integrates with almost any existing social network so far, and allows me to manage them in the same panel, I can add activity to all social networks with the same control panel, this has helped me a lot since I have controlled the networks more easy, it is no longer necessary to add activity in each one separately.

- It is gratifying to be able to see in real time the traffic that the publications are receiving in each social network with the help of Hootsuite. It allows me to visualize what reach each publication has had, I can know where the views of each publication come from, from which region or exact location.

- With Hootsuite I can schedule posts on various social networks, I can set an exact date and a specific time for the posts to be uploaded successfully. It is not necessary to be publishing things every day, with Hootsuite you can schedule all the publications in one day, and everything will be done automatically.

Negative: Regarding the general functionality of this software, I have no negative aspects to mention, all the functions served their purpose, none of them gave me any type of error and my experience was really pleasant, however, there are some things that I noticed that are missing on the Hootsuite platform and that would provide users with a more complete experience, these factors were:

- There is no section where you can see the posts that have been most successful or that have had the most reach in the linked social networks. This function is quite necessary for us, since currently it only shows us the publications made in the last few days but it does not show a top of which have been the most successful in relation to social traffic.

- When we link the social network Twitter to our Hootsuite dashboard, we can't see the number of impressions and views the tweets have had. Hootsuite only shows us the number of retweets, comments and reactions. They must optimize the integration system with Twitter, to make it more complete.