Growth Channel AI Description
Growth Channel AI allows you to identify and reach niche audiences on any programmatic advertising channels at scale, to improve the performance of your campaigns. Geolocation data can be used to identify and reach people that shop at specific stores or attend certain events. AI helps you better understand your personas, and create customer profiles in just seconds. Custom audiences (advertising emails, postal) can be used to build your first-party data. Personas can be activated directly for advertising campaigns. Optimize your campaigns for the best performance on DSPs and SSPs. Measure the impact of online and offline ad campaigns. You can target people based upon their location and real-time visits. No need to purchase separate licenses for DSP, SSP or DMP. Target niche audiences on TV, digital out of home, audio ads and native ads, mobile, web, and video displays.
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