Grip Description
For an extended period, we have been admirers of Gary Huswit's documentary film, Objectified. One of the central themes presented in the film is the idea that every product possesses an element of intrigue. Regardless of size or function, whether they elicit seriousness or laughter, countless products have been purposefully designed. At INDG, our mission has been to partner with brands to produce CGI imagery that renders their offerings digitally "playable." What truly resonated with us is the realization that each product harbors a wealth of intricate details waiting to be unveiled, intricacies that highlight thoughtful advantages for potential buyers. This leads us to ponder: could we portray every product globally through visual content that effectively showcases these features? It raises the question of why only a select few products receive such extravagant focus and attention. Perhaps there is an opportunity to elevate the visibility of all thoughtfully designed products.
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