Granify Description
Granify delivers personalized shopper experiences to the world's biggest retailers by delivering the correct message at the right moment. Granify uses machine learning and big data to maximize revenue. It identifies shoppers who aren't likely to buy, and changes their mind. Granify Brain, our decision engine, compares the data stream to 20 billion+ sessions that it has already optimized. It identifies ways to increase the likelihood of conversion in each session. Granify uses dynamic personalization and highly targeted product spotlights to intervene at an optimal moment during a campaign. A message will only be shown if it increases the conversion probability mathematically. The Brain analyzes the outcome of every session. Granify becomes smarter with each shopper. This makes your website more profitable.