Fullscreen Retail Analytics Description
Utilizing state-of-the-art technologies and a highly adaptable framework, Fullscreen Retail Analytics converts raw location data into insightful and visually appealing information. By leveraging Wi-Fi infrastructure, indoor positioning, and device detection, this platform generates real-time analytics that enable the counting, tracking, and analysis of visitor behavior and shopping trends. Offered as a Software as a Service (SaaS) model, it can be deployed in the cloud or within the client's own infrastructure, featuring a decentralized architecture centered around a main hub that disseminates data to independent, scalable nodes at each site. The platform supports the integration of web and mobile solutions, starting with shopping and loyalty applications that enhance the omnichannel experience, extending to B2B sales and distribution systems, and culminating in advanced retail analytics tools that provide comprehensive analyses and insightful reports. This multifaceted approach ensures that retailers can adapt to changing consumer behaviors and improve their overall strategies effectively.
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