Finestel Description

Finestel is a Dubai-based SaaS platform that helps professional solo traders, trading desks, and asset managers automate and scale their trading operations across multiple cryptocurrency exchange accounts.

Founded in 2020, Finestel provides advanced trading automation solutions including Signal Bots, TradingView Bots, Copy Trading Software, and a multi-account Trading Terminal. Traders can automate strategies using webhooks, TradingView alerts, APIs, and other signal sources, while managing execution, risk, and portfolios from a single platform.

The platform supports spot and futures trading on leading exchanges including Binance, Bybit, Bybit EU, Kraken, Bitget, KuCoin, OKX, Gate, and Hyperliquid, with additional integrations continuously being added.

Finestel offers advanced execution capabilities such as TWAP, DCA, Grid, scaled orders, batch orders, and multi-account trade management on both automated and manual trading solutions. It also provides specialized tools for traders managing multiple portfolios, clients, or teams, alongside white-label infrastructure for firms looking to offer branded trading automation solutions to their own customers.

While available to all traders, Finestel is primarily designed for professional traders, strategy providers, trading desks and groups, and asset managers seeking reliable trading automation and operational efficiency.

Pricing

Pricing Starts At:
$19/month
Pricing Information:
Our pricing has 3 plans:
- Starter: Only for testing basic services with 1 exchange account: $19/month
- Pro: For small teams & individuals who want to use Finestel with limited usage of services.
(Without business suite): $79/month

-Our Scale plan starts from $299 and can include white label + business suite. Price increases based on features, activating business suite (and whitelabel), usage, and number of accounts.
Free Trial:
Yes

Integrations

API:
Yes, Finestel has an API

Reviews - 6 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Finestel
Year Founded:
2021
Headquarters:
United Arab Emirates
Website:
finestel.com
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Media

Your white labeled client-view dashboard

Your white labeled client-view dashboard

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Product Details

Platforms
Web-Based
iPhone App
iPad App
Android App
Chromebook
Types of Training
Training Docs
Live Training (Online)
Training Videos
Customer Support
Live Rep (24/7)
Online Support

Finestel Features and Options

Finestel User Reviews

Write a Review
  • Name: Lamin B.
    Job Title: Coordinator
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Well done!

    Date: Oct 07 2025

    Summary: I originally found Finestel through its Tradingview Bot, which caught my attention because I needed a platform that could automate trades based on signals from my custom source. The best part? They worked with me to create a customized Signal Bot tailored to my needs, something no other platform was willing to do. It’s been a total game-changer for automating my trades.
    Then, I got into their white-label solution, and that’s when I really said “Wow!” The ability to completely brand the platform and present it as my own has been a huge win for me. It’s not just functional, it’s polished and professional.

    Positive: Ease of use
    Great support team
    I haven't seen any service like Finestel that is specifically designed to meet the precise needs of fund managers.

    Negative: Not very beginner friendly
    Pricing can be more flexible

    Read More...
  • Name: Sobhan A.
    Job Title: Portfolio Manager
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great experience

    Date: Sep 15 2025

    Summary: Finestel’s white-label platform has been a game-changer for managing my clients’ crypto portfolios. I used to juggle multiple exchange accounts, logging in and out, tracking trades in messy Excel sheets, and manually reconciling everything. Finestel’s custom scenarios for client account management streamlined this, letting me automate strategies across exchanges. Their support is insanely responsive—had an issue at 2 AM, and they fixed it in under 20 minutes. The white-label feature is unique; I haven’t found anything else that lets me brand the platform for my clients so seamlessly. That said, I’d love for them to add a proper trading terminal for faster execution. Solid tool, and still there’s room to grow.

    Positive: A great product in terms of performance, design and functionality. The white label feature is excellent for its

    Negative: Not beginner friendly
    Does not fit very well with beginner traders

    Read More...
  • Name: Jay Li J.
    Job Title: Swing Trader
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A solid choice

    Date: Sep 10 2025

    Summary: The white-label feature is awesome for branding. Support is 24/7 and quick. In general, I strongly recommend it for professional traders with multiple accounts.

    Positive: Finestel’s platform is a solid choice for managing crypto accounts. Their custom development support built me a workflow that automates my strategies in a custom order. The white-label feature is awesome for branding. Support is 24/7 and quick.

    Negative: I think supporting MT5 will also be a game-changer

    Read More...
  • Name: Moha N.
    Job Title: Trader
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Time-Saving Automation, Stellar Support

    Date: Aug 15 2025

    Summary: Been using Finestel for 2 years and honestly, I’m impressed. The integration with my exchanges was way smoother than I expected—literally plug-and-play, no headaches. The real MVPs though are Mo and Gary from the support team… those guys are lightning fast and actually know what they’re talking about. Had a couple of questions when I first set things up and they walked me through everything like we were old friends. Feels good using a platform that’s solid on the tech side and has humans who actually care.

    Positive: If you're running trades or managing peeps' money, this turns those problems into wins:

    Saves Your Sanity and Time: Automates the boring bits—like super-fast trade copying (milliseconds, no lag) and tracking portfolios—so you ditch manual checks. Imagine slashing hours off your day just monitoring clients; more time for the fun strategy stuff.
    Boosts Your Wallet and Client Crew: With custom fees, referral dashboards, branded bots on Telegram, and easy crypto payments, you pull in more clients and keep 'em happy. Builds trust fast, grows your assets under management, and racks up steady cash flow.
    Keeps Things Safe and Legit: Solid security means less worry about hacks, and it helps you stay compliant. In crypto's wild world, that protects your rep and avoids nasty surprises.

    Negative: Honestly, not much to complain about. If I had to nitpick, I’d say I wish there were a few more customization options for the dashboard themes—it’s already clean and functional, but a bit more personalization would be nice. Other than that, it’s been smooth sailing.

    Read More...
  • Name: Ethan P.
    Job Title: Product manager
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Finestel: A Game-Changer for Our Asset Management Firm

    Date: Aug 14 2025

    Summary: As an asset manager, I'm absolutely delighted with Finestel's white-label solution, which has become an indispensable asset to our firm, significantly enhancing service and streamlining operations. Its effortless integration allowed us to seamlessly brand the platform, creating a professional client experience. We can now onboard all clients in a unified dashboard seamlessly, manage multiple client accounts in different exchanges simultaneously, and benefit from efficient profit sharing. The platform's intuitive tools for portfolio tracking, trade execution, and performance reporting have dramatically improved our operational efficiency. This has freed up valuable time for strategic decision-making and deepening client relationships. Moreover, the transparent, real-time access it provides visibly enhances client satisfaction. Finestel has proven to be a true partner in our growth, offering great support from a responsive and knowledgeable team genuinely committed to our success, making their solution a strategic advantage for any asset management firm.

    Positive: Excels in offering a robust white-label solution for asset managers, enabling seamless client onboarding to a unified dashboard and the ability to manage multiple client accounts across different exchanges simultaneously. It provides efficient profit sharing mechanisms and offers intuitive tools for portfolio tracking, trade execution, and performance reporting, which significantly boost operational efficiency and client satisfaction through transparent, real-time access. Furthermore, Finestel provides great support from a responsive and knowledgeable team, acting as a genuine partner for growth.

    Negative: While highly effective for crypto asset management, a notable limitation of Finestel's current offering is its lack of support for Forex trading, restricting asset managers who operate in or wish to expand into traditional currency markets. Additionally, while the platform offers global capabilities, its primary focus and user base might not be optimally tailored for the US community, which could potentially lead to specific regulatory or market-fit challenges for US-based asset managers and their clients.

    Read More...
  • Name: Ervin P.
    Job Title: Asset Manager
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Reliable Copy-Trading with Top-Notch Support

    Edited: Aug 14 2025

    Summary: I’ve been using Finestel since late 2023—managing all client portfolios via customized, branded tools. It’s been a game-changer. The automation reliably mirrors trades across multiple exchanges; the dashboards for billing, reporting, and client oversight are intuitive; and the 24/7 support is excellent. I've saved countless work hours onboarding clients, tracking performance, and handling support. With these efficiencies, I grew my AUM from a modest level in 2023 to a consistently expanding portfolio today.

    Positive: High-quality service over 3+ years; fast, reliable copy-trading; advanced bots; 24/7 support; flexible white-labeling; significant time savings; enterprise reliability

    Negative: Exchange support could improve (awaiting Kraken, Coinbase)

    Read More...
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