BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Parasoft
Parasoft's mission is to provide automated testing solutions and expertise that empower organizations to expedite delivery of safe and reliable software.
A powerful unified C and C++ test automation solution for static analysis, unit testing and structural code coverage, Parasoft C/C++test helps satisfy compliance with industry functional safety and security requirements for embedded software systems.
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IBM SPSS Statistics
IBM® SPSS® Statistics software is used by a variety of customers to solve industry-specific business issues to drive quality decision-making.
The IBM® SPSS® software platform offers advanced statistical analysis, a vast library of machine learning algorithms, text analysis, open-source extensibility, integration with big data and seamless deployment into applications.
Its ease of use, flexibility and scalability make SPSS accessible to users of all skill levels. What’s more, it’s suitable for projects of all sizes and levels of complexity, and can help you find new opportunities, improve efficiency and minimize risk.
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Newspoint
Keep an eye on brands and influencers while conducting customer searches, examining trends, and evaluating competitors. The platform features a modern, adaptable interface that offers intuitive navigation, clear visual representations, and real-time monitoring, with indicators of brand strength within the media landscape. Our extensive data offerings include analytics from both social and traditional media in a multitude of popular global languages, encompassing over 150,000 websites, 50 million social media sources, 1,100 press titles, and 200 RTV stations. By leveraging our services, you can achieve your business objectives efficiently, saving both time and money through outsourced research and analysis. We provide comprehensive media reports and analyses that cover brand reputation, celebrity influence, significant phenomena, employer branding, and influencer mapping, utilizing both quantitative and qualitative approaches; this includes content analysis, social media metrics, text mining, CAWI, FGI, and IDI techniques. Furthermore, our trend analysis capabilities enable you to identify innovations within your sector, adapt to market demands, and maintain a competitive edge through effective Internet monitoring, allowing your business to draw insightful conclusions from Big Data analytics. This holistic approach not only enhances your strategic planning but also positions you to navigate the ever-evolving market landscape adeptly.
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