
Muck Rack is an AI-powered communications platform designed to help PR teams drive clarity, speed, and impact across news coverage and AI-generated visibility. The platform brings media monitoring, social listening, journalist discovery, pitching, PR reporting, media intelligence, and AI solutions into one connected workflow. Muck Rack helps teams monitor an evolving media landscape across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media database helps users find the journalists, content creators, outlets, and influencers shaping conversations across traditional and digital channels. PR teams can use Muck Rack to connect insights to action by targeting the right journalists, customizing outreach, tracking engagement, and managing follow-ups. Reporting tools help transform earned media coverage into executive-ready reports that combine data with interpretation. Generative Pulse gives teams visibility into how AI platforms discuss their brands or clients and shows which sources influence those AI-generated answers. The platform serves brands, agencies, journalists, and media professionals that need a clearer understanding of earned media performance. By combining media monitoring, journalist discovery, AI visibility, pitching, reporting, analytics, and media intelligence, Muck Rack helps communications teams prove value and optimize PR strategy.
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Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.
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IBM SPSS Statistics
IBM® SPSS® Statistics software is used by a variety of customers to solve industry-specific business issues to drive quality decision-making.
The IBM® SPSS® software platform offers advanced statistical analysis, a vast library of machine learning algorithms, text analysis, open-source extensibility, integration with big data and seamless deployment into applications.
Its ease of use, flexibility and scalability make SPSS accessible to users of all skill levels. What’s more, it’s suitable for projects of all sizes and levels of complexity, and can help you find new opportunities, improve efficiency and minimize risk.
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OfficeReports
OfficeReports is a powerful suite of Microsoft Office add-ins that enables market researchers and data professionals to analyze survey data and generate fully automated reports—directly within Excel and PowerPoint. By embedding advanced analytics and reporting capabilities inside the tools users already rely on, OfficeReports eliminates the need for manual copy-paste, external scripting, and disconnected workflows.
The suite includes three tightly integrated tools:
Calculo: Perform advanced cross-tabulations, apply filters, weighting, and run statistical significance tests (Z-tests, T-tests) from raw survey data (.sav, .csv, or Excel). Built for Excel, Calculo gives researchers full analytical power within a familiar interface.
Presento: Automatically generate branded PowerPoint slides from structured crosstab data. Presento supports dynamic resizing of tables and charts, uses icons to visualize significance, and can replace text labels with brand logos—ensuring cleaner, more intuitive presentations.
Intelligo: Combines Calculo and Presento into one seamless solution for recurring and high-volume survey reporting. Build your reports using preliminary data, then update all charts and tables with one click when final data becomes available—ideal for tracking studies and syndicated research.
OfficeReports supports integration with SPSS, SurveyMonkey, Qualtrics, Alchemer, and more, making it a scalable, accurate, and efficient reporting platform for insights-driven teams in over 30 countries. It’s designed to reduce effort, eliminate human error, and increase time-to-insight—without ever leaving Office.
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