
Customer experience shouldn't run on disconnected tools and static scripts. Dialpad Contact Center brings voice, digital channels, and human agents together in a single AI-native platform, built to act — not just record — on every customer interaction.
This is Agentic AI in practice: agents that reason through a problem, take the next step, and drive it to resolution without waiting on a human to intervene. Where legacy systems leave data trapped in silos, Dialpad Contact Center closes that gap, linking voice and data so context travels with the customer instead of getting lost between systems.
The payoff compounds. Dialpad has already generated over 775 million AI recaps, and each new interaction adds to a growing base of operational intelligence — sharper resolution paths, more productive agents, better outcomes quarter over quarter. None of it runs unchecked: Dialpad's Guardian layer keeps AI operations secure and governed, so intelligence scales without sacrificing oversight.
In practice, that means up to 80% of issues get resolved autonomously, freeing your team to focus on the conversations that genuinely need a human. Intelligence works at the edge; people stay at the center of the experience.
And you don't have to take the ROI on faith. Through Dialpad's Proving Ground, enterprises can validate performance and cost savings before rolling out at scale — a far more reliable path than betting on a brittle, rules-based bot.
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CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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Backstory
Backstory is an AI sales intelligence and pipeline management platform that helps revenue organizations analyze opportunities, forecast outcomes, and determine what actions to take next. It integrates with CRMs, email systems, calendars, meeting platforms, and other sales tools to automatically capture customer interactions and connect activity to the appropriate accounts and deals. This automated activity capture reduces the need for representatives to manually log meetings, calls, contacts, and engagement data. Backstory uses AI to evaluate deal health, engagement patterns, historical wins, stakeholder coverage, potential bottlenecks, and other indicators that may affect close likelihood. Sales teams can identify at-risk opportunities, uncover growth potential, and understand why particular deals are more or less likely to progress. Stakeholder mapping shows who is involved in an opportunity and highlights missing contacts or relationship gaps that could influence the buying process. AI coaching and deal-specific recommendations provide sellers with suggested next steps based on buyer activity, deal context, and established sales patterns. Forecasting, renewals and retention analysis, pipeline management, and account activity intelligence give managers a broader view of current and future revenue performance. Backstory is designed for sales teams that want to make pipeline decisions using continuously updated engagement data rather than relying primarily on manual CRM updates and rep judgment.
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Gong
Gong is a robust AI-powered revenue platform that enables businesses to centralize their revenue workflows and optimize engagement strategies. It integrates with existing CRMs, providing in-depth customer insights, accurate forecasting, and improved sales execution. Gong's platform supports teams by offering data-driven intelligence on customer interactions, eliminating redundant tasks, and improving productivity. With Gong’s tools like Gong AI and Gong Data Engine, companies can streamline operations, enhance sales coaching, and drive business outcomes more effectively.
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