
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more

RouteGenie is non-emergency medical transportation software for operations running 25 to 500+ vehicles. It combines NEMT scheduling software and route optimization with native multiload, real-time NEMT dispatch software, Medicaid and broker billing with CMS 1500 and claim scrubbing, and fleet compliance in one single-tenant platform. Multi-site operators run every location in one instance with role-based access and a full audit trail on every trip change. ImportGenie automates trip intake and status return across 28 live broker and payer integrations, including ModivCare, MTM, Veyo, Verida, SafeRide Health, Alivi, New York MAS, Uber Health and transit authorities. Subcontractor vehicles are visible on the same live map as owned fleet. SAML2 SSO (Entra ID, Okta, OneLogin, Google Workspace), SOC 2 Type 1, open REST API, iOS and Android driver apps, passenger app, and a payer and facility portal. Flat per-vehicle pricing with unlimited trips and unlimited users. 600+ fleets, 20,000+ vehicles, ~50,000 trips daily.
Learn more
Battelle
We offer valuable insights designed to enhance the ways healthcare systems cater to their patients. This commitment to innovation and optimization has led organizations like the Centers for Medicare & Medicaid Services (CMS) and the Defense Health Agency (DHA) to partner with Battelle. Our initiatives span both large and small health systems, aiming to elevate their overall performance. By addressing critical challenges, we strive to keep pace with the growing demand for improved information that informs clinical decision-making right at the point of care. Our solutions not only aim to enhance patient outcomes but also to minimize unnecessary variations in healthcare delivery. Additionally, we analyze the effectiveness of various messaging strategies across different communication platforms and assess the impact of proposed messages and materials. This comprehensive approach ensures that our methods are effective and tailored to meet the evolving needs of the healthcare landscape.
Learn more
StoriiCare
StoriiCare is a software platform that supports assisted living providers, adult care centers, and care homes. It is used to record, record, and improve the quality of care. It allows care staff to digitally record their care. This provides oversight and reduces industry inefficiencies. StoriiCare connects families with their loved ones, allowing them and their loved ones to share in their care and be updated about events.
Learn more