Dawin Description

Dawin, the pioneering video ad network platform in South Korea, boasts the most extensive video reach in the country and provides retargeting ads through ADID, interest targeting, and a cost-per-view-constructed method that charges only when a video ad is clicked or viewed for over 15 seconds. Additionally, d2 serves as a retargeting solution that displays banner ads by analyzing essential audiences who have engaged with video ads for the required duration after the initial Dawin advertisement. This approach proves highly effective not only for branding initiatives but also for campaigns aimed at boosting direct conversions. The performance-based non-compensating app installer (nCPI) generates quality traffic by integrating with prominent global advertising networks, enhancing efficiency in traffic selection to achieve desired outcomes in collaboration with major tracking systems. Furthermore, advertisers can leverage interest-targeting ads across all of Dawin’s offerings, utilizing data from customers who have engaged with either video or banner advertisements, thus maximizing their advertising impact in a competitive landscape.

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Company Details

Company:
INCROSS
Year Founded:
2007
Headquarters:
Korea
Website:
www.incross.com/en/business/dawin/

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
In Person
Customer Support
Business Hours
Online Support

Dawin Features and Options

Video Advertising Platform

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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